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| Subject | Date Asked | Expert |
| 2 questions | 7/19/2010 | Sean Trapani |
| Q: Mr. Trapini, Hi, I have two quick questions. For and Art Director, would I need a certification ... A: Peter, no certification is required. And there are no standard sized, per se. However, you should ... | ||
| Advertising question | 7/11/2010 | Sean Trapani |
| Q: I am going to offer a mobile car-paint scratch repair service. I am going to create a flyer, and ... A: Here's my advice, Evan. Create two flyers. On one, include the information that you're ... | ||
| Advertising | 6/30/2010 | Peter Gabany |
| Q: I've chosen advertising to be my career 1) what subjects might i need in highschool im 16 yr 10. 2) ... A: Zaid There is no end of possibilities in advertising. account management, media planning and ... | ||
| Advertisng studies related | 6/17/2010 | Sean Trapani |
| Q: Sir, I intend to enrol my daughter as an international student for a copywriter/digital course at ... A: I've read that the Miami ad school (MAS) has an accredited program in Miami, FL, that's taught in ... | ||
| Advertising | 5/27/2010 | Peter Gabany |
| Q: I publish a magazine in the U.S., and I have been trying to find an ad agency that will sell ad ... A: What you want is a media service - a service that sells - is an agent. I do not know what you book ... | ||
| Advertising | 5/4/2010 | Peter Gabany |
| Q: Are there any companies that will pay me to advertise there company on my truck? Houston, TX. A: Yes there are. We had a client (small distributor) who contracted a truck, had a graphic placed on ... | ||
| How to go ahead with advertising | 4/26/2010 | Sean Trapani |
| Q: I am a proprieter of an advertising agency. I have just begun my journey. Can you please give me ... A: The agency world is a small place, Summaiya. I don't suggest "going after" another agency's work. ... | ||
| Adversiting in a Video (as a Plug) | 4/23/2010 | Sean Trapani |
| Q: In 2008, I started a music company that sells musical equipment, primarily drumsticks. We haven't ... A: Two things. First, take a page from Apple's playbook. Use publicity to build credibility. If this ... | ||
| Retainer | 4/20/2010 | Peter Gabany |
| Q: Pete I read your response on a previous question regarding retainers and must say put me at ease ... A: I really don't understand the flurry of comments and questions. Maybe it is simply too early in the ... | ||
| magnetic advertising job | 4/16/2010 | Peter Gabany |
| Q: I read about jobs where people get paid to advertise for companies. What exactly would that be ... A: I am sorry, I do not know of any such business, not would I know where you would find a listing for ... | ||
| Questions on portfolio | 4/14/2010 | Sean Trapani |
| Q: Prof. Trapini, I'm not sure if you meant to re-ask the question here, or to someone else, but ... A: Peter, I don't really understand your first question. As for your second, the answer is usually ... | ||
| magnetic advertising job | 4/14/2010 | Peter Gabany |
| Q: I read about jobs where people get paid to advertise for companies. What exactly would that be ... A: Todd, I really need more information. What are you offering? What is the service? Where are you ... | ||
| Books for copywriting/art direction | 4/12/2010 | Sean Trapani |
| Q: I was looking at your old answers and saw you reccommend some books to a student. They were, "Hey ... A: Mostly yes, Peter. I did sense that one preliminary lesson was missing from all of these books, so I ... | ||
| advertising | 4/10/2010 | Sean Trapani |
| Q: Respected Sir, I wanted to ask you , How Is Adidas(Brand of athletic footwear) Positioned? at this ... A: This is a complicated question, Rushi, because there are many ways to view positioning; and several ... | ||
| Markup | 3/15/2010 | Peter Gabany |
| Q: What is the difference between gross cost of merchandise and the total cost of merchandise? A: Nothing The word gross in this instance is will all manufacturing costs and fees inclusive. It ... | ||
| Fresher | 3/9/2010 | Peter Gabany |
| Q: I am an engineering(IT) graduate. Worked for a software firm for about a year and now currently been ... A: Having no experience is always a stretch, but there are ways. People rarely lack any creativity - ... | ||
| Am I studying the right thing? | 3/5/2010 | Peter Gabany |
| Q: I'm not sure how much you know about the South African market of advertising but I thought I'd give ... A: Advertising is a peculiar business. The creative aspects of advertising draw from life experience ... | ||
| career advisement | 3/4/2010 | Sean Trapani |
| Q: my name is Julianne, I happened to stumble upon this site as I was doing some research on the ... A: Julianne You are following a passion, which already puts you ahead of the game. Many of your peers ... | ||
| Media Kit rates vs. agency rates | 3/3/2010 | Peter Gabany |
| Q: I know you have answered a similiar question before, but we still need clarification. We are a new ... A: If you are NOT willing to rebate the 15% commission from the published rates then the rates are net. ... | ||
| Major | 2/25/2010 | Sean Trapani |
| Q: Sean- Sorry I keep asking questions, but I'm trying to reword it so it can be fully answered. As I ... A: Peter In our business, it's less about the paper and more about the book. In other words, a degree ... | ||
| Grad or Portfolio School | 2/17/2010 | Sean Trapani |
| Q: I have a question about grad school. I am an experienced Copywriter with about 7-8 years experience. ... A: Rena I'd say no. The only two purposes of a graduate degree (in advertising) are you want to later ... | ||
| business cards | 2/11/2010 | Peter Gabany |
| Q: My partner and I are in the process of starting a home-based business. During one of our meetings, ... A: Lisa, Anything that will allow access to the channels that you will be communicating from are ... | ||
| business cards | 2/11/2010 | Sean Trapani |
| Q: My partner and I are in the process of starting a home-based business. During one of our meetings, ... A: Lisa Two things are at play here. One is the question of how much contact information is ... | ||
| Portfolio school | 1/31/2010 | Sean Trapani |
| Q: I am from Minneapolis and graduated with a Bachelor of Individualized studies for Advertising, Art ... A: Mercedes I have never come across the name of a portfolio school in Phoenix, so I can't make any ... | ||
| Working in advertising without majoring in it? | 1/2/2010 | Sean Trapani |
| Q: I'm currently a junior at Florida State and I've always been interested in working in advertising, ... A: Kathy Twenty years ago, when I started in advertising, it was not uncommon for someone to come into ... | ||
| Ad exec | 1/1/2010 | Sean Trapani |
| Q: It really helps! If you don't mind I'd like to ask a follow-up... Last time you mentioned ... A: Rico Luckily, I cover this stuff in my classes. One of the largest trade magazines for advertising ... | ||
| Advertising Executive | 12/30/2009 | Sean Trapani |
| Q: I'm developing a film and my main character is an ad executive. This really only pertains to the ... A: Rico Ad agencies have different structures, but a 'partner' is usually restricted to someone who ... | ||
| Fee structure | 11/25/2009 | Peter Gabany |
| Q: I am mainly confused about the fee structure of ad agencies. I've been reading about the history of ... A: Isabella, Thank you for your question. The idea of agency commission is nearly dead - but they have ... | ||
| Delays | 11/16/2009 | Peter Gabany |
| Q: Peter, I've read a few of your responses and they're so impressive that I'm burdening you with the ... A: Blair, Thank you for your candor. Project delays… yikes! All too often this can be a two way street ... | ||
| Advertising Direction | 11/11/2009 | Peter Gabany |
| Q: Hey Peter, I am a young Ad student at the Art Institute of Portland. I am looking at graduating in ... A: Mikayla, For myself, I would set my sites on either position, but know that both are up the chain ... | ||
| follow-up to previously asked question | 11/11/2009 | Peter Gabany |
| Q: A question was asked back in 2007 and I was hoping for a little more info. Q--I currently work for ... A: Stacey, People seem to do parts of the retainer formula and not all of it. I for 1 cannot ... | ||
| How you started | 11/11/2009 | Sean Trapani |
| Q: Hey Sean, I am a young Ad student at the Art Institute of Portland. I am looking at graduating in ... A: Mikaya, I didn't know what a "copywriter" was when I graduated from college (with degrees in ... | ||
| From Account Management to Copywriter | 11/8/2009 | Sean Trapani |
| Q: I was a frustrated Account person with dreams of being a creative. After working my way up to ... A: First off, Nikki, don't be so hard on yourself. You are a creative already...just one without the ... | ||
| Marketing Retainer Agreements | 11/6/2009 | Peter Gabany |
| Q: Pete, I greatly enjoyed and appreciated a response you posted in 2007: ... A: Dan, We draft a custom agreement in each case so no, we are not comfortable delivering one your ... | ||
| entry-level account planning | 11/6/2009 | Peter Gabany |
| Q: I am currently in my final year of Advertising at St. Clair College in Windsor, Ontario. We are in ... A: Jennifer, Great questions. Account planning is a great carer path and frankly bravo for setting ... | ||
| presentations | 10/27/2009 | Sean Trapani |
| Q: At an ad agency, who presents a completed project to a client? Is it the creative director or the ... A: Danielle, Every agency is different. In some, this is a job for the creative director. In others - ... | ||
| Retainer / fix fee confusion / per hour costs | 10/27/2009 | Peter Gabany |
| Q: I have a confusion on how do i calculate my companies per hour cost. Till now what i did was, as we ... A: How to figure this out - and in India no less. There is a model used universally that is a good ... | ||
| over smart clients | 10/26/2009 | Sean Trapani |
| Q: Our agency just pitched to a potential client with some advertising needs. Budget $55,000/- a year. ... A: My advice is to trust your instincts. It is not unheard of for a client to ask their agency to tie ... | ||
| over smart clients | 10/26/2009 | Peter Gabany |
| Q: Our agency just pitched to a potential client with some advertising needs. Budget $55,000/- a year. ... A: Kirtiman, The slippery slope. You are NOT in charge of the product, it's sales channels, its ... | ||
| Collecting the balance on a job | 10/20/2009 | Sean Trapani |
| Q: I feel silly asking this question since I have been in this busines for over 20 years, but I've hit ... A: Walk away, Laurie. You might come out on the short end now. But you never want to burn bridges - ... | ||
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Peter Gabany
Top Expert on this page
Expertise
Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience
Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Education/Credentials
RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA
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