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| Subject | Date Asked | Expert |
| Advertising | 11/13/2008 | Sean Trapani |
| Q: I have a certain question regarding Advertising Industry. At the moment I'm majoring in ... A: Well, the US economy is in a bit of a tough spot, so I suspect things are bit tougher now than ... | ||
| Advertising | 11/13/2008 | Peter Gabany |
| Q: I have a certain question regarding Advertising Industry. At the moment I'm majoring in ... A: Tenacity, perseverance, understanding, leadership, strategic thinking, outgoing personality, wit and ... | ||
| Advertising | 11/13/2008 | Sean Trapani |
| Q: I have a certain question regarding Advertising Industry. At the moment I'm majoring in ... A: Albina The ad industry needs nice people, too. Sure, it's rough. Every day you make something ... | ||
| advertising billing | 11/11/2008 | Peter Gabany |
| Q: I really like your Budget Control Report and the process you recommend for retainer billings. My ... A: I already answered this question and then the browser crashed - ughhhhhh! Every client has a ... | ||
| Advertising or Design BFA needed? | 11/6/2008 | Peter Gabany |
| Q: I am currently on course to complete my Associates in Communication Design and I am considering ... A: Patrick, I believe that experience at this stage is far more important than the paper. You have 30 ... | ||
| Advertising Impressions | 11/3/2008 | Sean Trapani |
| Q: How many times must a customer see an ad before it makes a lasting impression? A: Jacki, There is no rule on this. Someone who made their living off of buying and selling media ... | ||
| Finding a good school for advertising design | 11/3/2008 | Sean Trapani |
| Q: How do I found a good college or University for advertising design? A: Lynne, What is "good" for one student, might not be good for another (an area I've touched on in ... | ||
| Agency Power Boost | 10/30/2008 | Peter Gabany |
| Q: I have owned and operated my own graphic design and print brokering firm since 1990. We started out ... A: The agency that won the Microsoft account just moved there in the spring and enjoying their ... | ||
| taking my book digital | 10/28/2008 | Sean Trapani |
| Q: I haven't needed to show my book in years, but now I do. I want to create a web page of my work. ... A: Scott, You'll want to digitize your print ads - scan them into a computer to create jpg's or pdf's ... | ||
| advertisement effectiveness | 10/28/2008 | Peter Gabany |
| Q: after an advertisement goes live, what are the tools used to measure its effectiveness. How can we ... A: this is an involved question and has many solutions. The simple answer in advertising is to say that ... | ||
| online v print ads | 10/19/2008 | Peter Gabany |
| Q: I am a student researching a piece on the the evolution of advertising from print to online. What ... A: 1./ Attending school such as Northwestern or U of Texas in the US or Youk/Sheridan or U of Toronto ... | ||
| online v print ads | 10/14/2008 | Peter Gabany |
| Q: I am a student researching a piece on the the evolution of advertising from print to online. What ... A: Time is possibly the most significant driver for the type of advertising we see today and will see ... | ||
| Where do screen writing and video production fit in the Advertising world? | 10/10/2008 | Peter Gabany |
| Q: I am currently a sophomore attending a four year university in North Carolina. I am planning on ... A: Stephen, Good question. There is no better time that I can see for your particular skill set. Ad ... | ||
| Advertising | 10/8/2008 | Sean Trapani |
| Q: Is a striking logo worn on the front of a tank top an effective means of advertising a privately ... A: Peter Companies have been putting their logos on t-shirts for nearly as long as there has been ... | ||
| graduate school? | 10/1/2008 | Sean Trapani |
| Q: I have read over some posts on this topic but never exactly found my answer. Sorry if it's a common ... A: Mallory That depends on how much of a portfolio component your school has. If you leave school with ... | ||
| Net | 9/25/2008 | Peter Gabany |
| Q: The company I work at has interest in signing with a representative agency that will represent all ... A: Sorry to have taken so long to respond. The fee is pretty standard and they way that you have stated ... | ||
| New Agency Question | 9/25/2008 | Peter Gabany |
| Q: My question has to do with the fees that we should charge for our different services. I have been in ... A: Steven, If I said go to Northwestern and take their integrated communications program would that ... | ||
| Two campaign executions | 9/24/2008 | Sean Trapani |
| Q: I happen to have two different spec campaigns written for the same product. I really like both of ... A: Montana If you're a student, or younger professional, who hasn't had the years in the business to ... | ||
| Another Gross vs Net | 9/24/2008 | Peter Gabany |
| Q: Peter, I own a few billboards in Texas and recently started working with a media planning and ... A: There should be no “juicing” of fees. The media properties should have a business rate based on your ... | ||
| Another Gross vs Net | 9/23/2008 | Peter Gabany |
| Q: Peter, I own a few billboards in Texas and recently started working with a media planning and ... A: Most outdoor media is quoted at GROSS and the agency will take their 15% (actually 17.65%) off the ... | ||
| Net vs Gross | 9/10/2008 | Peter Gabany |
| Q: Your previous answers explaining net and gross are very helpful. My question is, are you seeing any ... A: When you say interactive agency are you referring to an interactive MEDIA agency or an interactive ... | ||
| ad jingle | 9/8/2008 | Sean Trapani |
| Q: I have wrote and produced a jingle for a pizza company from my area. They have about 38 franchises ... A: Jamel, I don't understand. If you have written the jingle, didn't the company hire you to do it? Or ... | ||
| Advertising | 9/4/2008 | Peter Gabany |
| Q: I just started a business and I am looking for cost effective ways to begin advertising it online. ... A: Google adwords works VERY well. You can also look up Overture as it works with other search engines ... | ||
| How to write copy | 8/25/2008 | Sean Trapani |
| Q: I am a graphic designer. I have inherited my bosses work. He was the marketing director and he did ... A: Bob, You might want to start looking for a new job. In the words of Alexander Pope, "A little ... | ||
| I love advertising but need help...(major?) | 8/9/2008 | Sean Trapani |
| Q: Clever advertisements are something that fascinate me. I want to be the one who comes up with the ... A: The student ability (and portfolios) of the BFA students are often stronger than MFA students who ... | ||
| I love advertising but need help...(major?) | 8/8/2008 | Sean Trapani |
| Q: Clever advertisements are something that fascinate me. I want to be the one who comes up with the ... A: Ignatios At the root of every member of the creative department is curiosity, a strong work ethic ... | ||
| Portfolio Prep and Art Schools | 8/6/2008 | Sean Trapani |
| Q: I've always had an interest in art, design, and photography. I recently graduated with a business ... A: Karan It's unfair to say what schools are "better" than each other. It's more accurate to say you ... | ||
| Copwriting | 7/31/2008 | Sean Trapani |
| Q: I am an American living in the Gulf. I am a professional journalist and always have had a passion ... A: Allison It's beyond the capacity of this medium to tell you everything you need to know to become ... | ||
| Marketing | 7/28/2008 | Peter Gabany |
| Q: I've seen advertisements for making money as a marketing affiliate.Is this another scam or can this ... A: I too have seen these offers and some are legit, cookie cutter “franchise” TYPE marketing agencies. ... | ||
| experience vs. degree | 7/25/2008 | Peter Gabany |
| Q: Do most ad agencies value a degree over actual design experience when it comes to hiring people for ... A: Typically NO. There are other people the directive comes through prior to it ever reaching creative. ... | ||
| experience vs. degree | 7/25/2008 | Peter Gabany |
| Q: Do most ad agencies value a degree over actual design experience when it comes to hiring people for ... A: Sorry, I saw this as a new question not as a follow up question. Each agency has its own process ... | ||
| experience vs. degree | 7/24/2008 | Peter Gabany |
| Q: Do most ad agencies value a degree over actual design experience when it comes to hiring people for ... A: Today, all education helps but in advertising there is no substitute for out and out mesmerizing ... | ||
| What is the Best Art Direction Program out there?! | 7/16/2008 | Sean Trapani |
| Q: I'm a graduate of UCLA in mass communications and took a few program classes to put a portfolio ... A: MJ I giggle a bit when reading this question because its point of view hits close to home. You ... | ||
| MARKETING QUERY | 7/8/2008 | Peter Gabany |
| Q: I have done my MBA specialized in Marketing. I am currently working with India's no 1 online media ... A: GAJENDRA I am so sorry. I did answer this question already but for some reason it did not post. I ... | ||
| Advertising Grades | 6/27/2008 | Sean Trapani |
| Q: I have a quick question for you. I will bring you up to speed: I have just finished my 3rd year of ... A: Alan, Grades are important to parents, scholarship committees and egos. But they really mean ... | ||
| Internship help. | 6/23/2008 | Peter Gabany |
| Q: my name is Shaun and I am an advertising student at the art institute of California- San Diego and ... A: What are they looking for? Well according to the recent AIGA conference held in Boston this spring ... | ||
| Degree for a career in branding? | 6/22/2008 | Sean Trapani |
| Q: Wow, I hope this isn't TOO closely related to the last question but I've been dying for an answer ... A: Everybody wants to direct :-) As you suspected, you'll have to pay your dues first. You won't be ... | ||
| Degree for a career in branding? | 6/22/2008 | Sean Trapani |
| Q: Wow, I hope this isn't TOO closely related to the last question but I've been dying for an answer ... A: Marissa The entire field of advertising is a "career in branding," so again, I need more details ... | ||
| What is the best major? | 6/20/2008 | Sean Trapani |
| Q: I am really interested in becoming an art director or the one that actually comes up with the ads. I ... A: Cheryl Thanks for the clarification. The people who come up with the ads are the art directors, ... | ||
| studio art or graphics? | 6/12/2008 | Peter Gabany |
| Q: I am an undergraduate student entering into my junior year of college. I am majoring in political ... A: I am a tremendous fan of graphic design so my answer would be bias towards design but there are good ... | ||
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Peter Gabany
Top Expert on this page
Expertise
Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience
Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Education/Credentials
RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA
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