Expert: Sean Trapani - 4/28/2007

Question
It's about an ad I saw several years ago.

In the first part, people are rushing to work in the crowded streets, fidgeting and in a hurry. The background music is all but noise.

In the second part, with the same scene, however, the background music turns out to be Pachelbel Canon in D, which provides a totally different explanation of such busy life.

That is all I can remember.
Could you remember this ad and find it?
If you can provide me with a link, that would be highly appreciated.
Thanks.


Answer
"Canon" is one of those songs that some believe is overused in advertising - though I did watch a very interesting fusion between classical and hip-hop done by an ad agency in Korea (check it out on YouTube).

I found a few references to "Canon" being usee in spots that varied from Volkswagen to the Tasmanian Ministry of Tourism.

The song alone is too commonly used to pin it down - and the visuals you're describing (a busy, crowded street) is somewhat generic - hence your difficulty in connecting the product name to it.

I have friends who are fond of saying, "The worst commercials are the ones you forget. The second worst are the ones for which you forget the brand."


Sean