Expert: Peter Gabany - 1/30/2005

Question
What are the unique advantages can the customer  get from radio advertising? repeated reminder or some others we could tell the customer.
Thanks

Answer
Jensen,

I am a bit confused by your question. Customers of yours or customers of the radio station? Customers of yours can derive no unique advantages from radio advertising - unless you are offering them something that will warn them of imminent threats to their person - i.e. the early warning system employed by governments.

However you as a customer to the radio station can garner all sorts of advatages. Radio is a frequency media so repeated messaging is the key advantage. But there is also immediate change or alterations to the offers. Support media to print, outdoor, transit and other media campaigns. Radio remotes. And with careful planning, radio can afford intriguing branding opportunities with ajacencies to news, weather, cause related announcements.

Please feel free to revise your question and I'd be pleased to reveiw it at greater length.

Pete