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SubjectDate AskedExpert
An Online Advertising Interview11/1/2015Ivan Jimenez
  Q: I am currently a senior at Loyola University Chicago studying advertising and public relations. I am ...
  A: Please find my responses below: 1. How did you get your start in online advertising? It wasn't a ...
interstiail ads6/23/2013Ivan Jimenez
  Q: i would like to know do interstitial ads convert if they do which site converts easily for them am ...
  A: Yes. Interstitial ads work. They are highly visible. They get more interaction. They get ...
PPC Advertising11/13/2012Ivan Jimenez
  Q: Do you know what Microsoft means by the words "Impressions" & "Average position" when it relates to ...
  A: An impression is each time a banner is displayed. Average position is exactly what it sounds like. ...
Online Advertising2/22/2012Ivan Jimenez
  Q: I am developing a website, and I have been thinking about the advertising aspect of it, as it will ...
  A: Firstly, congrats on the new business. Now as far as your advertising issue goes, here's the ...
service industries8/6/2011Ivan Jimenez
  Q: plz tell me what are the job which comes under service industry? is it related to communication ...
  A: The service industry loosely relates to businesses that provide a service to end-users. Generally, ...
logo protection10/29/2007Maggie Macnab
  Q: Can this smile symbol : ) be used on a product and if so, is there a way to protect it's use ...
  A: I'm not an attorney, but I've spent years of doing logos, many of which I've copyrighted. If ...
advertisng5/5/2007Maggie Macnab
  Q: how do business plan their advertising campaign for their products, also i need to know more about ...
  A: I am a visual communications strategist and not a marketing person. However, my area has to do with ...
searches12/2/2006Maggie Macnab
  Q: Is there a place on the internet on which we can search for currently registered trademarked logos ...
  A: Looking for specific visual designs can be more challenging than words, but you can go to the Patent ...
Digital Advertising9/19/2006Maggie Macnab
  Q: Hey Maggie: I work as an assistant media buyer and I am working on a project for my supervisor and ...
  A: Identity is my area, not tv, but I suspect with the incoming FCC regs, analog will be out and HiDef ...
USP10/2/2005Maggie Macnab
  Q: Good day, Can you tell me how does one check to see if the Unique Selling Proposition he or she ...
  A: I'm not sure exactly what you are asking here, but you may need to talk with either a patent or ...
Advertising4/13/2005Maggie Macnab
  Q: In what ways does advertising Affect the common consumer?
  A: Wow, Roxie, that's a pretty broad topic. But I do teach in the area of symbolism as visual literacy ...
tinie Restaurant4/2/2005Maggie Macnab
  Q: Maggie, hello. Hope you are having the greatest day ever! haha w(*u*)w well, my family ...
  A: and thanks for your question, which is a good one. It is challenging when you go against an ...
Directions to Future Clinic1/16/2005Maggie Macnab
  Q: I am a licensed acupuncturist living in Nashville, TN. anticipating beginning my first practice this ...
  A: What a great service to offer truckers. I've designed an identity for an acupuncturist client and ...
about logo book11/4/2004Maggie Macnab
  Q: Do you have any logo books or do you have any logo design any books?
  A: and thank you for your inquiry. My work has been published over the last couple of decades in many ...
acquisition cost8/10/2004Muhammad Kashif
  Q: Do you know what AOL's customer acquisition cost is or where I could find it? Any help would be ...
  A: I am not really sure about the figure, however as far as I know it ranges between USD 150 to 250. I ...
How many advertisements4/6/2004Muhammad Kashif
  Q: I could flip through a magazine and count all the adds I see, but then that would only be on ...
  A: Sorry for being late on the response. The number of ads present in a magazine would depend on 2 ...
media/advertising2/20/2004Muhammad Kashif
  Q: how can one accurately measure effectiveness of an advertising campaign and media buy?
  A: The effectiveness of any campaign (including advertising campaigns) are dependent on the objectives. ...
Advertising or Targeted Advertising7/16/2001Jenny Freitas
  Q: I know time is valuable, so I'll get right to it. I have a sister that owns several insectaries ...
  A: Larry, I'm not sure that advertising online is what you need to do. Your sister has a very ...
Copywriting Career9/14/2000Josh Baker
  Q: Any advice for someone just starting a career as a copywriter. I am enrolled in a class at the ...
  A: Joe, Welcome to the wonderful world of advertising. As far as programs go, there are many. If you ...
Logo protection9/3/2000Maggie Macnab
  Q: What would be the best way to protect my logo? Trademark? Servicemark? How would I go about that?
  A: The way to protect a creative work is really dependent on the nature of it. For instance, you can ...

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Ivan Jimenez

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Expertise

I can answer questions regarding digital advertising operations as it relates to media planning and strategy, product development, campaign optimization, operations management, business development and site monetization.

Experience

I am an interdisciplinary Digital Ad Operations Administrator with over nine years of experience in digital operations and marketing. I offer hands-on implementation expertise in the areas of sales marketing, campaign management, agency relations, ad trafficking, web development, e-commerce, search marketing / optimization and interactive media strategy and promotion disciplines.

Organizations
I admit, I'm not as active as I'd like to be but there are only so many hours in the day and they say I'm supposed to have a personal life as well :-/ That said, these are some of my professional affiliations: BizTechDay BizTechDay is a conference where inspiring entrepreneurs share practical business and technology strategies. Inbound Marketers Inbound Marketers is a community website for marketers. It is a place where marketers can learn, share knowledge and build relationships. Miami Ad School The Miami Ad School group is a networking group with current students, graduates, teachers, faculty and anyone interested in advertising. SCORE Association SCORE is a nonprofit association of more than 12,400 business experts. The SCORE LinkedIn group was created as a forum to share ideas, insights and items of interest related to small business and entrepreneurship. The Versailles Breakfast Club The group looks at all facets of the business development cycle to discuss how the latest marketing / advertising developments are either positively or negatively impacting their businesses. LED Digest The LED Digest is an email discussion list focused on Internet marketing. It's the #1 discussion list of leaders in the industry. Zeal (by LookSmart) Zeal was a human-powered search engine. As a contributing editor, I helped support the creation of a "human" search engine. All Experts (by About.com) Created in early 1998, it was the very first large-scale question and answer service on the net (powered by professional experts). Small Business Administration (Business Marketing and Planning; Hotlist Member) The U.S. Small Business Administration (SBA) dedicates its energy and resources to providing support to small businesses and small-business owners across the nation.

Publications
Unfortunately (or fortunately, depends how we want to look at it), online media is more dynamic, faster and much easier to share and disburse content which makes it extremely difficult to track. That said, my writing has appeared on countless properties across the web and I wouldn't be surprised if some of those transitioned over to print media.

Education/Credentials
As with almost everyone I've ever met, I studied one thing and ended up going in another direction. I studied Accounting / Finance and Business Administration at the ZICKLIN SCHOOL of BUSINESS at BARUCH COLLEGE in New York City. I also studied Spanish Policy, Past, Present and Future in Madrid [SPAIN] at the UNIVERSIDAD ANTONIO de NEBRIJA. Although I didn't think so at first, my background / knowledge in finance and economics coupled with my ability to adapt and thrive in a diverse environment played an integral part in helping me stand out from the crowd in the competitive interactive advertising industry.

Awards and Honors
I've written no books, entered any competitions or requested any invites to speak at industry events. Quite honestly, I like more personal and specific interactions (hence me offering advice and help through this venue). In my opinion, although we may share some similarities, our problems are usually unique to us. Yes, we both may have business concerns, but mine are not the same as yours (or his, or his, or hers) so how can our solution be?

Past/Present Clients
Too many to list! I've had the pleasure of working on many high-level campaigns for prestigious clients across the globe. I've also worked and brainstormed with plenty of small business owners with BIG ideas... many of which were pure genius! Here's a list of some of the companies I've worked with: Adconion Media Group Air Europa American Airlines American Express American Heart Association Amtrak B3 Mexico Bahamas Tourism Board Bank of America Batanga Network BF Goodrich BIGresearch Blackberry Boost Mobile Bulgari Corporation of America California Lottery Casio Chevy Comcast Christian Dior Colgate Palmolive Continental Airlines Converse Dell, Inc. DHL DISH LATINO Disney Ecko, S.A. Estee Lauder Farmers Insurance Ford Motor Company Fox News Guess HBO HP IBM Infiniti Kimberly-Clark KMART Kodak Kolestone Lean Cuisine Lexus LG Electronics Liberty Mutual Group Linksys Live Nation, Inc. Macy's Maya Entertainment McDonalds MetroPCS Microsoft Nintendo Nissan Ohio Tourism Board Pantelion Films Peugeot Pfizer Pioneer PRESTONE Procter and Gamble Publix Supermarkets Red McCombs Media Royal Caribbean S.C. Johnson - Ziploc Samsung Electronics San Diego Zoo SDG&E:CA Awereness/CARE/Energy Team Skype Small Business Administration (SBA) Sprint St. Jude Children Hospital Symantec T-Mobile Technomarine Toyota Unilever US Army Verizon Victoria's Secret Wal-Mart Walgreens Wells Fargo Western Union WWF

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