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Question
Hey Maggie:

I work as an assistant media buyer and I am working on a project for my supervisor and was wondering if you can be of assistance.  I am putting together something about digital advertising and I was just wondering how TV Stations/Radio stations will be moving forward in the digital world in the upcoming future?  Like basically, what are radio station's and tv station's capabilities.  Any help would be appreciated!

Answer
Hi Chris,
Identity is my area, not tv, but I suspect with the incoming FCC regs, analog will be out and HiDef in within a few years. Don't go for any great deals on analog tv's because they are soon to be relegated to the junk yard...save up for HD. I would do a web search and contact stations directly for their specific capabilites.
M. Macnab

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Maggie Macnab

Expertise

Specializing in strategic visual communication with an emphasis on identity design and branding. Our unique approach of integrating symbolic information into our work creates visually effective, accessible communications.

Experience


Macnab Design Visual Communication is an internationally recognized design consultancy specializing in logo design and corporate identity development. In business since 1981, Macnab Design had early success winning the national ADDY award for logo design in 1983, and has gone on to be recognized in every major national graphic design publication as well as international publications for excellence in logo design, corporate idenity development and graphic design. Maggie Macnab teaches logo design and 'symbols as visual literacy for designers' at the University of New Mexico and is past president of the Communication Artists of New Mexico.

Publications
Articles can be accessed at http://www.macnabdesign.com/articles.html
Portfolio can be accessed at http://www.macnabdesign.com/portfolio/index.html


Awards and Honors
Work published in:
Communication Arts Magazine
Graphis
Print
Step by Step
numerous "coffee table" graphic design hardbacks

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