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Question
Good day,
Can you tell me how does one check to see if the Unique Selling Proposition he or she comes up with is not taken by another company and how does one know if it is ok to use.
Regards,
Sunil Mahabir
I'm not sure exactly what you are asking here, but you may need to talk with either a patent or trademark attorney. Searches for intellectual property ownership can be quite expensive and involved. You can also conduct your own search on the p and t government site at: http://www.uspto.gov/patft/index.html (for patents) or
http://tess2.uspto.gov/bin/gate.exe?f=tess&state=qhcu26.1.1 (for trademarks)
Good luck with it!
Maggie Macnab
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Maggie Macnab
Expertise
Specializing in strategic visual communication with an emphasis on identity design and branding. Our unique approach of integrating symbolic information into our work creates visually effective, accessible communications.
Experience
Macnab Design Visual Communication is an internationally recognized design consultancy specializing in logo design and corporate identity
development. In business since 1981, Macnab Design had early success winning the national ADDY award for logo design in 1983, and has gone on to be recognized in every major national graphic design publication as well as international publications for excellence in logo design, corporate idenity development and graphic design. Maggie Macnab teaches logo design and 'symbols as visual literacy for designers' at the University of New Mexico and is past president of the Communication Artists of New Mexico.
Publications
Articles can be accessed at http://www.macnabdesign.com/articles.html
Portfolio can be accessed at http://www.macnabdesign.com/portfolio/index.html
Awards and Honors
Work published in:
Communication Arts Magazine
Graphis
Print
Step by Step
numerous "coffee table" graphic design hardbacks
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