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Expert: Maggie Macnab - 5/5/2007


Question
how do business plan their advertising campaign for their products, also i need to know more about 'STP'market segmenting, targeting & position.  Can you advise me names of certain sites or articles on line.  It would help me alot if you could give me examples of ad for products that you feel fool consumers

Answer
Hi Mariam, I am a visual communications strategist and not a marketing person. However, my area has to do with intuitive interpretation of visual imagery and you might find this article I wrote of interest: http://www.graphic-design.com/DTG/macnab/index.html

For marketing questions, please direct your question to a marketing specialist on this site.

thanks for inquiring,
Maggie Macnab

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Maggie Macnab

Expertise

Specializing in strategic visual communication with an emphasis on identity design and branding. Our unique approach of integrating symbolic information into our work creates visually effective, accessible communications.

Experience


Macnab Design Visual Communication is an internationally recognized design consultancy specializing in logo design and corporate identity development. In business since 1981, Macnab Design had early success winning the national ADDY award for logo design in 1983, and has gone on to be recognized in every major national graphic design publication as well as international publications for excellence in logo design, corporate idenity development and graphic design. Maggie Macnab teaches logo design and 'symbols as visual literacy for designers' at the University of New Mexico and is past president of the Communication Artists of New Mexico.

Publications
Articles can be accessed at http://www.macnabdesign.com/articles.html
Portfolio can be accessed at http://www.macnabdesign.com/portfolio/index.html


Awards and Honors
Work published in:
Communication Arts Magazine
Graphis
Print
Step by Step
numerous "coffee table" graphic design hardbacks

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