Expert: Russell Calabrese - 7/29/2008

Question
QUESTION: HI,

We need to make a TVC for a theatre.. First is to shoot the games from a computer and then put it in flash and arrange them.. what should be the procedure to do this TVC..

Thanks

ANSWER: Hello Meenakshi,

First things first. What does TVC stand for?

Russell

---------- FOLLOW-UP ----------

QUESTION: television commercial

Answer
Hi Meenakshi,

I never heard the term TVC for commercials until now. You learn something new every day!
If you're shooting video I wouldn't use Flash as your editing software. I'd use Final Cut Pro or Avid to make your commercial. Using Pro-Tools for the audio editing is my first choice for that part.
If you have animation in Flash export that as a QuickTime movie in the matching format as the shot video. Edit your film first export the movie. bring it into ProTools to do your final mix. Export the sound as aif or wav files and  import all pieces into Final Cut or Avid and then export you final movie in the format used by the theater. Find out what their standard is for Digital projection. (I finished a project and it was able to be delivered on a flash drive to the theater I had my video shown.

Hope this helps.

Russell