Animation/advertising

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Expert: - 2/24/2010


Question
What is visualisation in advertising?

Answer
madhab, i haven't heard this phrase before. previsualization refers to creating animatics (sometimes 2D or 3D) that have very basic animation - and which help visualize what a commercial or marketing campaign will eventually look like. this is a quick and easy way to play with concepts and determine if a particular advertising idea seems robust once it is taken off of the written page. so, perhaps, that is what is meant.

more than likely, the user is just using this phrase in a general way to differentiate the visual aspect of advertising, versus the writing, strategy, and other components that go into completing a campaign.

sorry i couldn't be more helpful.

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Learn more about Joseph Silver and his work at Designomotion
Joseph Silver is the creative director of Designomotion, a motion graphics design studio located in New York City. His work has played in Times Square, the 2004 Olympics, and the 2006 World Cup, as well as being aired in commercials and show packages for ABC, CBS, MTV, and many other television networks. His studio has over ten years of experience creating customized broadcast design and animation for leaders in network television.

Education: Columbia University

Awards and Honors: Gold and Silver Broadcast Design Awards (Promax/BDA, Tribeca Film Festival)

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