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Antique Advertising Items/Early 1970's A&W "Rooty The Root Bear" Mascot Costume


A&W Bear Mascot Costume
A&W Bear Mascot Costum  
I recently bought a A&W Rooty The Root Bear Mascot Costume from a very old closing A&W restaurant.  I believe it was the original mascot costume that was introduced when "Rooty" was created in 1974 (according to Wiki).  I'm curious what it could be worth? I haven't been able to find any for sale online, so I assume that it could be rare/there aren't many left in existence.  I however did find an article saying that someone tried to sell the costume on eBay for 5 million, (but that doesn't seem like a realistic price)... seen here as one of the most expensive costumes of 2010:

Mine is missing the A&W patch on the front of the sweater. (Pic is attached).

Any idea on its worth?



Hi there,

Mascot outfits like this see only sporatic interest from collectors, however this costume is fairly early and appears to be complete and in good shape. I'd anticipate the value being between $350-500 if sold on ebay, though I haven't seen any sell so it potentially could be more or less, but I think that's a fair range.

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Dale Fenton


I can answer your questions about the history of many popular antique advertising brands such as Coca-Cola, Pepsi, Tobacco Brands, Petroliana (Gas, Oil, and Automotive Items), Breweriana (Beer and Brewing Items), Barbershop Items, as well as other areas. I can also help with determining approximate values of your items. I know how to identify fakes, reproductions, and fantasy items for Antique Advertising items such as tins, posters, signs, displays, trays, mugs, clocks, and much more. Even with my experience I don't know everything, but if I'm stumped I can usually refer you to someone who does know about whatever it is.


I am a full time dealer working in Antique Advertising every day. I run the website which I built and maintain. I attend many shows, auctions, and other events related to Advertising Antiques and I know many other dealers and collectors interested in these items.

I have my BA in Architecture from Clemson University, my Master's of Architecture from Texas A&M. As far as education related to Advertising, I have an extensive library of books and literature related to these items and the many smaller collecting areas within it. I keep up with the published articles and information published by the AAAA.

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