Expert: Dan Liddy - 4/21/2011

Question
Dan,

We are moving up in divisions at Lake Erie Speedway.  In doing so, we needed to get sponsors on board or the wife would have had to give up a nail appointment or two this year...  Anyway, can you point me toward a site or a book that would have a good driver/sponsor contract template, or do you have any that you have used in the past?  

Thanks!

Dave

Answer
Hi Dave:
I Googled "auto racing sponsorship" and got this list of sources:

<<http://www.google.com/search source=ig&hl=en&rlz=&q=auto+racing+sponsorship+proposal&aq=1&aqi=g3g-v2&aql=&oq=auto+racing+sponsorship >>

That's where I'd start. And try different similar phrases. Since I race in an amateur group, sponsorships come in at the $50 range and not much more. One guy used to mount and balance tires for me, cuz I buy my street tires there.

There are whole books out there for sure, and Amazon is where I'd look for those titles.
I wish I had more to offer you, but thanks for asking anyway !

Dan Liddy
Sarasota, Florida