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Band Management and Promotions/budget
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Question
How do I find out what the major labels are spending on promotions, marketing and advertising?
Hi Tia,
All major labels spend differently on their bands. The top acts get millions but what is little known is that these acts have to pay it all back with 12 % of cd sales ! that would take awhile so the label sends them on tour to make sure they can pay it back. The rest of the signed acts that are new will get minimal ( several 100,000.00 ) at best. Courtney love did an amazing article called " Courtney love does the math"...GOGGLE THIS AND READ IT !..I am very glad im not signed to a major but an indie...its an 80-20 split meaning you get the 80%...a much better deal as you will find out. So the answer is : it varies depending on the level of the act and how MAJOR the label is. Remember, with a major....you owe and if you cant pay all that back...your sued ! With an Indie ( im signed with Rhombus Records), you spend the $$ you have on your own publicity and promotion and there are plenty of good ones to help you out on the web....WARNING !!! THIS IS A SHARK INFESTED AREA So make sure you check them out good. Goggle " band promotion " and "free band promotion" you will be glad you did and don't forget to read the Courtney Love article!
Good luck,
Terry Copley
www.myspace.com/catzinthehatz
www.myspace.com/slickcityrockband
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Terrance Copley
Expertise
TERRY COPLEY IS THE BASS PLAYER FOR THE "THE CATZ IN THE HATZ" AND FOUNDER / CEO OF LOCAL SCENE RECORDS. www.localscenerecordlabel.com I can answer just about any and all questions regarding the steps that are needed for a band to stay together,goals,image,branding,niche and the teamwork that will take a band to the next level including airplay. I do not book events as that is the job of the booking agent. However, i do work with them. i am also a musical coach for bands as a whole. What is a musical coach? You will find out. I have played bass for Johnny Rivers, Jon Andersen ( Yes ), Donnie Brooks, Reno Holler, Gloria Loring, Lee Oscar (War),The Catz in the Hatz ( present ) many more.................
Experience
I have 24 years of non-stop paid stage experience ( 9000 hrs). I have been in over 50 working club bands including playing bass for Johnny Rivers ( secret agent man), Gloria Loring, Donny Brooks,Jon Andersen ( Yes) and Lee Oscar. I have been responsible for the promotion and international success of my current band the catz in the hatz. We are on over 500 internet / college and commercial stations in the U.S.A. I have opened for The Pointer Sister's, America and 3 Dog Night. I am currently a working professional recording artist as bass player for The Catz in the Hatz (lots of top 10 positions as of this writing) and beyond as well as being signed to Rhombus Records. I am the founder and CEO of Local Scene Records. I can help you get to the same level if you are committed. I will be tough but you need that right now.
Organizations
ASCAP
Publications
All over the internet. Just do a search of the catz in the hatz and you will see the fruits of my labor. But that's just the start.
Education/Credentials
My experience comes for years of learning and promoting my own band The Catz in the Hatz and i have learned who the sharks are who is real. I know the in's and out's of this buisness and if you band is ready to become a buisness, then your ready for me.
Past/Present Clients
The Catz in the Hatz
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