AboutEd Westemeier Expertise Award-winning beer writer, columnist, and brewing consultant, as well as Grand Master Beer Judge. I can provide descriptions of beer styles and comparisons between commercial examples. Advice on how to evaluate different beers. Use of different ingredients in brewing. Details about brewing technology, both commercial and homebrewing. Please don't ask me about old beer bottles, ashtrays, etc.
Expert: Ed Westemeier Date: 7/15/2008 Subject: Schlitz Beer Taste
Question Back about 35 to 40 Years ago, Schlitz was a good tasting beer. After the sale of SCHLITZ, they changed the formula and this beer went to HELL. Are they ever going to go back to the old formula or are they going to keep this 'trashy' new formula.
Answer Trust me, those days are gone forever. It's all about profit now, and this is a very tiny brand that doesn't sell enough for the owners to make any effort to improve it.
But there are so many other really good beers available today, that I don't think it really matters. You have to pay a little more for them, but it's worth it.
