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Beverage Distribution/Questions
| Subject | Date Asked | Expert |
| Finding a brandy | 1/28/2012 | Eric Hofer |
| Q: Have a bottle of Prestige Edition Premium Brandy, bottled by J Harrison Company, Mira Loma, CA. ... A: Seems we have a repeat question for me. One of my correspondents got the answer to this a few years ... | ||
| Terminology: On & Off Trade | 1/19/2012 | Eric Hofer |
| Q: i would like to know what is the difference between Off trade and on trade in the beverage industry. ... A: I'm not 100% on this, as this term varies and what I know of its use is specific to British English ... | ||
| Outsourcing liquor distilling | 1/11/2012 | Eric Hofer |
| Q: I have this Idea for a new liquor line but I want to pay someone to make it for me and distribute it ... A: There are companies out there that would take distilling jobs, for example Frank-Lin. These are ... | ||
| craft beer export/distribution | 1/6/2012 | Eric Hofer |
| Q: I am currently looking to export craft beer from the Midwest into Asia. We have strong contacts in ... A: I'm no expert in craft beer, but here's my 2 cents:- Exporting has several unknowns which will ... | ||
| Money For Exclusive Rights to Beverage | 8/2/2011 | Eric Hofer |
| Q: I have a world-first beverage and meetings scheduled with 3 major companies who are very interested ... A: Larry, We'd have to know a lot more about the product. It's positioning, market appeal, likely ... | ||
| new wine distribution company | 7/13/2011 | Eric Hofer |
| Q: I trying to open a wine distribution company in Massachusetts. I am aware of the costs for the ... A: Typical P&L list:- - ground rent - warehouse, store front - utilities - staffing - advisors - legal, ... | ||
| wine in the US | 6/14/2011 | Eric Hofer |
| Q: I am a winemaker in France and I plan to export to the United States.I do not know to this day, ... A: This requires a subjective answer. What is expensive; especially for a non-essential product where ... | ||
| Exporting Oregon Beer and Spirits | 6/8/2011 | Eric Hofer |
| Q: I am researching the channels to export Craft Oregon Beer and Spirits to South America and possibly ... A: I'm not familiar with exporting permits for beer. There should be some opportunity to waive taxes ... | ||
| nutraceutical beverage | 6/5/2011 | Eric Hofer |
| Q: With my knowledge of supplements, I'm seriously considering produce a line of beverages that utilize ... A: Interestingly, we've been chatting with a company who have developed a drink for the morning after. ... | ||
| Liquor Approval... | 6/5/2011 | Eric Hofer |
| Q: Hey Eric, Left out one other crucial question we had. We are aware of all the specific licenses ... A: I'm not an expert on FDA processe. Apparently the FDA does get involved ... | ||
| wine in the US | 5/30/2011 | Eric Hofer |
| Q: I am a winemaker in France and I plan to export to the United States.I do not know to this day, ... A: There are some forums for wine and liquor distribution in the US that you should consider. LinkedIn ... | ||
| Beverage Distribution Licensing | 5/15/2011 | Eric Hofer |
| Q: I looked over the PLCB website and was not sure if I was understanding the information. I bought a ... A: Matthew, To your direct questions, my take is you can apply for a license directly - unless you're ... | ||
| alcohol distribution | 5/10/2011 | Eric Hofer |
| Q: My friends and I have come up with an idea we feel could sell ALOT of bottles of alcohol, wine or ... A: Though to some degree it depends on how difficult it is to implement the idea, the truth is, it's ... | ||
| Marketing Research Project | 4/6/2011 | Eric Hofer |
| Q: Hofer, For our undergaduate New Product Development course, our team is developing (on paper) an ... A: Ms. Kwok, Surely you realize that the numbers vary depending upon the product, market, target? ... | ||
| Wine & Sprits Import & Distribution | 4/4/2011 | Eric Hofer |
| Q: I have a close business associate in Peru who has offered me exclusive distribution rights for their ... A: Tino, This is a "length of string" type of question. There's no, simple answer. It depends on ... | ||
| Distribution and new media platform | 3/5/2011 | Eric Hofer |
| Q: We have a new natural beverage product that is in the NY high schools to help fight obesity and our ... A: I like this spin label concept. I'm curious if the "cause" you link up with (embedded in the ... | ||
| tropical drinks made for sale | 2/24/2011 | Eric Hofer |
| Q: Eric, I have the best homemade tropical drinks, I've ever tasted. These are original recipes of ... A: Christian, You've got me salivating and stumped simultaneously. I've not seen sponsorship like ... | ||
| automating beer distribution business | 1/22/2011 | Eric Hofer |
| Q: I need software package that can handle accounting and inventory and also interface with handheld ... A: I'm specifically working with a group who have a product that sounds like a fit. The main tool runs ... | ||
| import /distribution | 1/13/2011 | Eric Hofer |
| Q: how much is going to cost me importers licence in Florida and how much it is going to be to start ... A: Go to myflorida.com or review my earlier posts on this matter to find out the details for the agency ... | ||
| monetizing spring water | 1/12/2011 | Eric Hofer |
| Q: I have recently gained permits to both bottle and sell in bulk water from my spring which has some ... A: Re Tom's Shoes ... Ah... I've been out of America too long! So it has been done in the past ... | ||
| monetizing spring water | 1/12/2011 | Eric Hofer |
| Q: I have recently gained permits to both bottle and sell in bulk water from my spring which has some ... A: The charity angle could work a treat. I really like it. Might even obviate you from some taxes! ... | ||
| monetizing spring water | 1/12/2011 | Eric Hofer |
| Q: I have recently gained permits to both bottle and sell in bulk water from my spring which has some ... A: Ray, There are many ways of going to market. Take a look at this company:- ... | ||
| New Product Distrabution | 8/20/2010 | Eric Hofer |
| Q: Eric, i am in the process of developing a ready-to-drink cocktail made with distilled spirits. This ... A: There's a huge amount of risk with something like this. If the idea is great, then the majors will ... | ||
| opening a beer distributor | 8/9/2010 | Eric Hofer |
| Q: Hey, im in the process of starting my own beer distributor. but i have a few questions though. im ... A: I would suggest modelling the business using something like Excel first and testing your assumptions ... | ||
| Exclusive Distribution Agreement | 7/8/2010 | Eric Hofer |
| Q: Eric, I'm new to the beverage distribution business. There is a specific beverage which is not yet ... A: For some strange reason, AllExperts happily accepted a long post only to not show it. Here's a 2nd ... | ||
| Wine Distributor | 7/8/2010 | Eric Hofer |
| Q: I have wine labeled in a pretty unique fashion - its targeted now at golf tournament sales but am ... A: Ian, I hate to burst the bubble, but for anything that is organized and established, the organizers ... | ||
| Becoming a Liquor Distributor | 6/15/2010 | Eric Hofer |
| Q: I am currently performing my marketing research to see if this is a business I can compete in. My ... A: Adam, Effectively you want to break into an established business. If you approach this from the ... | ||
| Margins and markups for distributors. | 6/1/2010 | Eric Hofer |
| Q: We have a juice product that has only recently launched. We have been approached by persons who ... A: The term "margin" is applied with a host of modifiers. One definition is as you said, Gross Revenue ... | ||
| Cost retailers typically pay for bottled water | 5/26/2010 | Eric Hofer |
| Q: I am part of a new business that was considering getting into the selling of bottled water as a way ... A: The capital required to get a bottling operation off the ground depends upon a plethora of factors: ... | ||
| New distributor | 5/9/2010 | Eric Hofer |
| Q: I am in the beginning phases of starting a micro brew distribution and cold storage company similar ... A: Jack, Hello... I can be of some assistance, but as I'm not local nor a lawyer, I'm not qualified to ... | ||
| Wholesale Beer Distribution Business | 5/1/2010 | Eric Hofer |
| Q: I have eight years experience in the wine business, the first five in retail, the last three in ... A: Michael, It's a long road (which I've traveled myself). Capital is tough. 3rd party needs ... | ||
| Distributing to distributors | 4/29/2010 | Eric Hofer |
| Q: I am currently in Lima Peru looking to intoduce a specific brand of achohol into the US. thanks. ... A: If it were me, I'd select a single distributor with reasonable presence offering a longer term deal ... | ||
| Distributing to distributors | 4/28/2010 | Eric Hofer |
| Q: I am currently in Lima Peru looking to intoduce a specific brand of achohol into the US. thanks. ... A: Number 1, change the name of the company. You're not going to get very far with that name in ... | ||
| Distributing to distributors | 4/27/2010 | Eric Hofer |
| Q: I am currently in Lima Peru looking to intoduce a specific brand of achohol into the US. thanks. A: Luis, there's no direct question here. Should I infer that you're asking how to go about finding a ... | ||
| Beverage Distribution | 4/22/2010 | Eric Hofer |
| Q: I have been shown an opportunity to take an existing regional beverage brand to another un-tested ... A: Jeff, I offered here, where I volunteer... so yes, it's free. I'll tell you if you're over ... | ||
| Beverage Distribution | 4/21/2010 | Eric Hofer |
| Q: I have been shown an opportunity to take an existing regional beverage brand to another un-tested ... A: Jeff, Effectively you'd build a model (say in Excel) that forecasts the sales, and operating costs; ... | ||
| Wine Distribution Logistics | 2/10/2010 | Eric Hofer |
| Q: Curious about the winery to distributor aspect of the wine supply chain. I guess the main crux of my ... A: No problem with the questions... This is my "hobby" and it's an area I know very well. I'll answer ... | ||
| Procuring Sales and Distribution | 2/8/2010 | Eric Hofer |
| Q: Eric, I am developing a natural beverage brand to be imported to the US from Brazil. I have ... A: Chris, I'm not 100% amazed that nobody is responding, but it is weird given the economy that ... | ||
| Procuring Sales and Distribution | 2/5/2010 | Eric Hofer |
| Q: Eric, I am developing a natural beverage brand to be imported to the US from Brazil. I have ... A: There are several companies operating in New York; all you need to do is Google for it. I found 3 ... | ||
| Redistribution | 1/28/2010 | Eric Hofer |
| Q: I am interested in starting up a beer and wine wholesale distribution business abroad. In my ... A: The "right" person? Contacts help. But how do you find a bona fide person with contacts? Lots of ... | ||
Eric Hofer
Top Expert on this page
Expertise
Over 27 years experience, with 17 in international FMCG in back office operations and in field sales and data collection, including design, development and deployment of Handhelds, Marketing Equipment (Service, Tracking and Return on Investment), reporting and Vending management. Have participated on the launch of operations in new markets, and re-engineered the back office in several countries.
Experience
Designed and led the development and deployment internal ERP system for Pepsi used in On-Premise/Vending in 13 markets.
Designed 2 handheld systems, the latest is now deployed in 4 markets internationally.
Re-engineered the back office functions (settlements, despatch, invoicing, credit control, etc) for over 20 snack, confectionary and beverage operators.
Developing software: Progress, VB, Access, C, Sybase, SA
Organizations
Innovative-Selling Solutions; SalesSuite
Publications
BudapestSun
Education/Credentials
State University of New York - BA Economics
NYU - Courant - Graduate work - Computing
Awards and Honors
Moderator of LinkedIn CEE Group
Past/Present Clients
PepsiAmericas
PepsiCola International
PepsiCola Company
British Steel
British Telecom
Britvic (Pepsi's bottler in the UK)
AT&T
BellSouth
Mars Overseas Bottling
Pepsi France
Matutano (Frito-Lay Spain)
Frito-Lay
Pepsi Foods International
Chase Manhattan Bank
Kidder Peabody
National Power
SmithKline Beecham
Mars Overseas Bottling (Pepsi Azerbaijan)
A&P Bottling (Pepsi Serbia & Montenegro)
Iberia Bottlers (Pepsi Georgia)
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