You are here:

Beverage Distribution/World's First Patented Resveratrol Beverage Must Choose Between Distributors

Advertisement

Expert: - 8/31/2009


Question

Nutra Resveratrol anti
Eric,

It's been about a year since we last spoke about anti-ageing water. As the economy, customer base, and technology changed, so did the formulation of the beverage. With no less than 6 of the countries most recognizable anti-ageing medical experts we created Nutra Resveratrol and with granted & pending patents are now ready to relaunch Nutra Resveratrol anti-ageing water.

We are receiving multiple offers to facilitate the launch of the new formulation, however the dilema is to decide on the right path to take. One group has millions to invest but no beverage experience to speak of, & I am concerned that if not handled properly they may do more harm than good to the brand. While another group has beverage experts from big distribution entities but lacks the funding to proceed in a timely mannor until it is raised.

I get the feeling these groups want to tie up the Intelectual Property to flip it to another group, or simply worry that they may not be as worthy as they try to seem.

I am considering simply to take the purchase orders myself and fill the orders to some of the smaller retailers. We can get PO financing in the begining, and create enough buzz to atrtract distributors and end up giving up less equity as we prove the concept.  

We are receiving offers from a recent release that I have included in this correspondence.

What do you think?

Stuart

Anti-Ageing Products, Inc. announced today that The Veridian Group LLC of Minneapolis, Minnesota, the strategic marketing consultant for the company, is receiving multiple offers to fund & distribute The World's First Patented Reveratrol Beverage, Nutra Resveratrol anti-ageing water™.

The intellectual property as it relates to the bio availability of it's proprietary resveratrol formulations, combined with global demand for resveratrol as an anti-ageing compound, has the scientific community as well as the publics demand for anti-ageing products eagerly anticipating the September launch in the USA of Nutra Resveratrol anti-ageing water ™

The science behind Nutra Resveratrol anti-ageing water™ is based on granted & pending patents. Nutra Resveratrol's anti-ageing formulations with DMAE can contain over 1000 times the resveratrol levels normally found in red wine. At the same time these formulations are believed to be more bio available than resveratrol pills that are currently flooding the market place. Scientists at Anti-Ageing Products, Inc. have cautioned that simply adding Resveratrol to a beverage may not only infringe on Nutra Resveratrol's Intellectual Property, but the compound will not be as effectively absorbed in the body without the Nutra Resveratrol formulation. In addition, the DMAE in these beverages has been shown to tighten & firm the skin & reduce fine lines & wrinkles.
                                                                                                                                     
Resveratrol is found in grapes, red wine, purple grape juice, & some berries, & has been shown to Prolong Life Span & Retard The Onset Of Age-Related Markers.

Nutra Resveratrol anti-ageing water ™ Supports heart health & cardiovascular function, enhances immunity, brain & joint health, promotes cellular longevity, & energy levels, & delivers antioxidant support.


You may achieve the life-extending benefits of caloric restriction & promote health & longevity by drinking Nutra Resveratrol anti-ageing water ™. It provides DNA protection & replaces premium anti-oxidant supplements, anti-inflammatory minerals, multi-vitamin supplements & potent immune boosters.


"We are extremely excited for the opportunity to support Anti-Ageing Products, Inc., & its Nutra Resveratrol anti-ageing water ™ ," said Richard Fogel, Managing Partner of Veridian Group. "We believe that Anti-Ageing Products, Inc. is at the forefront of a tremendous nutraceutical development in the beverage industry.

Those in the know are predicting that Nutra Resveratrol anti-ageing water ™ just may be "the next big thing".

Nutra Resveratrol anti-ageing water ™ "The World's Most Functional Water™", comes in four flavors as well as a plain version. "We have the best tasting zero calorie, zero carbs, and zero sugar formulations in the market place & our SPORT & ENERGY drinks offer the same anti-ageing benefits as well, "said company co-founder Stuart Garret." Garret along with Dr. Ronald Pero, who is one of the world’s leading experts on DNA repair, developed Nutra  Resveratrol to create the world's first natural resveratrol supplement that is a pharmaceutical formulation. An unexpected discovery in recent clinical testing of additional benefits of Nutra Resveratrol, found that the formulations seem to have increased hydration compared to that of current Sport Drink leaders. Some of the participants in the study are referring to Nutra Resveratrol anti-ageing water's SPORT Drink for example as Greater-Aide. Anti-Ageing Thirst Quencher Formulated As Nutra Resveratrol Enables Both Exercise & Cellular DNA Repair At The Same Time!

Answer
I agree with you on your fears.  The cost to get a "new" concept to market is generally very high and one can easily damage the "first on the market" product.  It's also easy to offer funds and not deliver.  And checking that companies can provide the skills needed for manufacturing, distribution and management can also be a challenge.

I think from here, we need to chat as opposed to posting here.  Write me at ehofer "a_t" innovative-selling dotcom (you should be able to deduce the email here) so that we can find a way to communicate more effectively.

Eric
    Questioner's Rating
    Rating(1-10)Knowledgeability = 10Clarity of Response = 10Politeness = 10
    CommentEric is always timely & informative


  • Add to this Answer
  • Ask a Question

Beverage Distribution

All Answers

Answers by Expert:

Ask Experts

Volunteer

Eric Hofer

Expertise

Over 27 years experience, with 17 in international FMCG in back office operations and in field sales and data collection, including design, development and deployment of Handhelds, Marketing Equipment (Service, Tracking and Return on Investment), reporting and Vending management. Have participated on the launch of operations in new markets, and re-engineered the back office in several countries.

Experience

Designed and led the development and deployment internal ERP system for Pepsi used in On-Premise/Vending in 13 markets. Designed 2 handheld systems, the latest is now deployed in 4 markets internationally. Re-engineered the back office functions (settlements, despatch, invoicing, credit control, etc) for over 20 snack, confectionary and beverage operators. Developing software: Progress, VB, Access, C, Sybase, SA

Organizations
Innovative-Selling Solutions; SalesSuite

Publications
BudapestSun

Education/Credentials
State University of New York - BA Economics NYU - Courant - Graduate work - Computing

Awards and Honors
Moderator of LinkedIn CEE Group

Past/Present Clients
PepsiAmericas PepsiCola International PepsiCola Company British Steel British Telecom Britvic (Pepsi's bottler in the UK) AT&T BellSouth Mars Overseas Bottling Pepsi France Matutano (Frito-Lay Spain) Frito-Lay Pepsi Foods International Chase Manhattan Bank Kidder Peabody National Power SmithKline Beecham Mars Overseas Bottling (Pepsi Azerbaijan) A&P Bottling (Pepsi Serbia & Montenegro) Iberia Bottlers (Pepsi Georgia)

©2012 About.com, a part of The New York Times Company. All rights reserved.