You are here:
- Home
- Industry
- Beverage Distribution
- Beverage Distribution
Beverage Distribution/Questions
| Subject | Date Asked | Expert |
| Exclusive Distribution Agreement | 7/8/2010 | Eric Hofer |
| Q: Eric, I'm new to the beverage distribution business. There is a specific beverage which is not yet ... A: For some strange reason, AllExperts happily accepted a long post only to not show it. Here's a 2nd ... | ||
| Wine Distributor | 7/8/2010 | Eric Hofer |
| Q: I have wine labeled in a pretty unique fashion - its targeted now at golf tournament sales but am ... A: Ian, I hate to burst the bubble, but for anything that is organized and established, the organizers ... | ||
| Becoming a Liquor Distributor | 6/15/2010 | Eric Hofer |
| Q: I am currently performing my marketing research to see if this is a business I can compete in. My ... A: Adam, Effectively you want to break into an established business. If you approach this from the ... | ||
| Margins and markups for distributors. | 6/1/2010 | Eric Hofer |
| Q: We have a juice product that has only recently launched. We have been approached by persons who ... A: The term "margin" is applied with a host of modifiers. One definition is as you said, Gross Revenue ... | ||
| Cost retailers typically pay for bottled water | 5/26/2010 | Eric Hofer |
| Q: I am part of a new business that was considering getting into the selling of bottled water as a way ... A: The capital required to get a bottling operation off the ground depends upon a plethora of factors: ... | ||
| New distributor | 5/9/2010 | Eric Hofer |
| Q: I am in the beginning phases of starting a micro brew distribution and cold storage company similar ... A: Jack, Hello... I can be of some assistance, but as I'm not local nor a lawyer, I'm not qualified to ... | ||
| Wholesale Beer Distribution Business | 5/1/2010 | Eric Hofer |
| Q: I have eight years experience in the wine business, the first five in retail, the last three in ... A: Michael, It's a long road (which I've traveled myself). Capital is tough. 3rd party needs ... | ||
| Distributing to distributors | 4/29/2010 | Eric Hofer |
| Q: I am currently in Lima Peru looking to intoduce a specific brand of achohol into the US. thanks. ... A: If it were me, I'd select a single distributor with reasonable presence offering a longer term deal ... | ||
| Distributing to distributors | 4/28/2010 | Eric Hofer |
| Q: I am currently in Lima Peru looking to intoduce a specific brand of achohol into the US. thanks. ... A: Number 1, change the name of the company. You're not going to get very far with that name in ... | ||
| Distributing to distributors | 4/27/2010 | Eric Hofer |
| Q: I am currently in Lima Peru looking to intoduce a specific brand of achohol into the US. thanks. A: Luis, there's no direct question here. Should I infer that you're asking how to go about finding a ... | ||
| Beverage Distribution | 4/22/2010 | Eric Hofer |
| Q: I have been shown an opportunity to take an existing regional beverage brand to another un-tested ... A: Jeff, I offered here, where I volunteer... so yes, it's free. I'll tell you if you're over ... | ||
| Beverage Distribution | 4/21/2010 | Eric Hofer |
| Q: I have been shown an opportunity to take an existing regional beverage brand to another un-tested ... A: Jeff, Effectively you'd build a model (say in Excel) that forecasts the sales, and operating costs; ... | ||
| Wine Distribution Logistics | 2/10/2010 | Eric Hofer |
| Q: Curious about the winery to distributor aspect of the wine supply chain. I guess the main crux of my ... A: No problem with the questions... This is my "hobby" and it's an area I know very well. I'll answer ... | ||
| Procuring Sales and Distribution | 2/8/2010 | Eric Hofer |
| Q: Eric, I am developing a natural beverage brand to be imported to the US from Brazil. I have ... A: Chris, I'm not 100% amazed that nobody is responding, but it is weird given the economy that ... | ||
| Procuring Sales and Distribution | 2/5/2010 | Eric Hofer |
| Q: Eric, I am developing a natural beverage brand to be imported to the US from Brazil. I have ... A: There are several companies operating in New York; all you need to do is Google for it. I found 3 ... | ||
| Redistribution | 1/28/2010 | Eric Hofer |
| Q: I am interested in starting up a beer and wine wholesale distribution business abroad. In my ... A: The "right" person? Contacts help. But how do you find a bona fide person with contacts? Lots of ... | ||
| Redistribution | 1/26/2010 | Eric Hofer |
| Q: I am interested in starting up a beer and wine wholesale distribution business abroad. In my ... A: Kevin, Interesting questions. I see what you mean about the 1-way container concept; there's value ... | ||
| fmcg | 1/19/2010 | Eric Hofer |
| Q: sorry sir i could not tell you clearly about my question. i am MBA student,first semester.its my ... A: So, if this is a topic for a paper... Your points are:- - Why would a local company want ... | ||
| exclusive distribution | 1/19/2010 | Eric Hofer |
| Q: please tell me can we do exclusive distribution for FMCGs?if we do then please tell me about some ... A: Aiman, For real, you don't know what is meant by "exclusive distribution"? As to ... | ||
| exclusive distribution | 1/19/2010 | Eric Hofer |
| Q: please tell me can we do exclusive distribution for FMCGs?if we do then please tell me about some ... A: Lipton Ice Tea is a Unilever product. The tea bags go through one stream, the ready-to-drink ... | ||
| exclusive distribution | 1/18/2010 | Eric Hofer |
| Q: please tell me can we do exclusive distribution for FMCGs?if we do then please tell me about some ... A: Aiman, I'm seeing this as an obvious answer, so perhaps I'm not understanding it. If you're ... | ||
| getting into the import biz | 1/12/2010 | Eric Hofer |
| Q: I've been working for 3 years now around the wine business, wine tourism, e-promoting brands in ... A: Emmanuel, I'm sure there are courses that can be of use to you. However, methodical, tenancious, ... | ||
| PA Beer Distributer Business | 1/4/2010 | Eric Hofer |
| Q: I would like to open a beer distributer business in PA. My intentions are to sell retail cases of ... A: Gene, Please follow through to the website mentioned before, the Pennsylvania Liquor Control Board ... | ||
| PA Beer Distributer Business | 1/3/2010 | Eric Hofer |
| Q: I would like to open a beer distributer business in PA. My intentions are to sell retail cases of ... A: Gene, There are 2 different things you are talking about here. A Distributor which is a business ... | ||
| Alcoholic beverage broker | 12/14/2009 | Eric Hofer |
| Q: Can you tell me how an Alcoholic beverage broker is typically compensated? Do they get paid only a ... A: Again, I've not heard "broker" used in this way as it means a 1 time only deal (like a real estate ... | ||
| Food and Beverage Distribution | 12/5/2009 | Eric Hofer |
| Q: I am starting a brand management and distribution business in Canada which focuses on the food and ... A: I've written previously on pricing (RRP, your charges and Wholesale) and how, remotely with so ... | ||
| Britvic Distribution in Macedonia & Montenegro | 12/1/2009 | Eric Hofer |
| Q: I want to know the distributor in Macedonia and Montenegro of Britvic products. A: Anna, According to AllExperts, you've not read the reply. Is this so? Or is there a problem with ... | ||
| wholesalers brands | 11/24/2009 | Eric Hofer |
| Q: I am looking to sell a brand of liquor to a liquor distributor. Is each state set up where you can ... A: As to how you award licenses, you chose whether to license by the state or some other geographic ... | ||
| Distribution and Retail Mark Up | 10/26/2009 | Eric Hofer |
| Q: I am extremely impressed in the many answers you have provided on the beverage industry. We are a ... A: Jim, Not an easy one to answer in a general way. In On-Premise (restaurants, etc.), pricing is at ... | ||
| Exclusive distribution agreements | 10/12/2009 | Eric Hofer |
| Q: Eric, I'm about to receive a license from my state's liquor control agency to import %26 distribute ... A: Tom, This is a bit out of my area of expertise. You need both a lawyer and a customs broker. Some ... | ||
| wine distributors | 10/7/2009 | Eric Hofer |
| Q: hos is the wine stored at a wine distributor?? A: Wines are generally stored in temperature controlled conditions to prevent damage. Product is ... | ||
| Sales and Distribution | 9/28/2009 | Eric Hofer |
| Q: I'm new to the bevarage industry and wondered if you could let me know a bit about the roles of ... A: I can help you to understand the roles of wholesalers and distributors. Ther terms "Agent" and ... | ||
| How to get inventory | 9/22/2009 | Eric Hofer |
| Q: I have started process to become liquor/beer dist. How do I go about getting labels/brand to supply ... A: Kevin, Usually before starting up, you would have identified suppliers, possible terms and modelled ... | ||
| Beverage Distribution Back Office Systems | 9/17/2009 | Eric Hofer |
| Q: I am working with a US based start-up Beverage Dist. Co. that has asked me to find a low cost off ... A: Yes I know a bit of what is out there. There are some handheld systems which focus primarily on ... | ||
| Beer & Wine Distribution | 9/16/2009 | Eric Hofer |
| Q: Currently I am not sure if I will start off trying to sell to distributors or wholesale the product ... A: Joe, Answering your questions in order of appearance... 1. How to go to market depends on many ... | ||
| opening a beer distributor in alaska | 9/15/2009 | Eric Hofer |
| Q: I am from PA also but have been living in Alaska for the past three years. What steps and licenses ... A: The steps will likely be the same in Alaska as in Pennsylvania. There'll be a state agency that ... | ||
| World's First Patented Resveratrol Beverage Must Choose Between Distributors | 8/31/2009 | Eric Hofer |
| Q: Eric, It's been about a year since we last spoke about anti-ageing water. As the economy, customer ... A: I agree with you on your fears. The cost to get a "new" concept to market is generally very high ... | ||
| Career | 8/19/2009 | Eric Hofer |
| Q: Where and how can I become a sales person in Columbus ohio area? A: Jacqueline, I'm in Budapest, Hungary so my knowledge of Columbus, Ohio is probably less than yours. ... | ||
| Starting a Beverage | 8/16/2009 | Eric Hofer |
| Q: I have a good Idea for an organic beverage. I would like every aspect to be green but I do not know ... A: Catching out a fraudster is tough. It's obviously their business to part you from your money and to ... | ||
| co packers | 6/28/2009 | Eric Hofer |
| Q: I have developed a "hot fill" vegetable sports drink with the aid of a California firm that ... A: Ralph, I'm sorry, but I'm not in California and cannot help with co-packers there. Suggest trying ... | ||
Eric Hofer
Top Expert on this page
Expertise
Over 27 years experience, with 17 in international FMCG in back office operations and in field sales and data collection, including design, development and deployment of Handhelds, Marketing Equipment (Service, Tracking and Return on Investment), reporting and Vending management. Have participated on the launch of operations in new markets, and re-engineered the back office in several countries.
Experience
Designed and led the development and deployment internal ERP system for Pepsi used in On-Premise/Vending in 13 markets.
Designed 2 handheld systems, the latest is now deployed in 4 markets internationally.
Re-engineered the back office functions (settlements, despatch, invoicing, credit control, etc) for over 20 snack, confectionary and beverage operators.
Developing software: Progress, VB, Access, C, Sybase, SA
Organizations
Innovative-Selling Solutions; SalesSuite
Publications
BudapestSun
Education/Credentials
State University of New York - BA Economics
NYU - Courant - Graduate work - Computing
Awards and Honors
Moderator of LinkedIn CEE Group
Past/Present Clients
PepsiAmericas
PepsiCola International
PepsiCola Company
British Steel
British Telecom
Britvic (Pepsi's bottler in the UK)
AT&T
BellSouth
Mars Overseas Bottling
Pepsi France
Matutano (Frito-Lay Spain)
Frito-Lay
Pepsi Foods International
Chase Manhattan Bank
Kidder Peabody
National Power
SmithKline Beecham
Mars Overseas Bottling (Pepsi Azerbaijan)
A&P Bottling (Pepsi Serbia & Montenegro)
Iberia Bottlers (Pepsi Georgia)
©2012 About.com, a part of The New York Times Company. All rights reserved.