Expert: Edison - 3/4/2008

Question
I am researching for a college paper that I am writing and the topic is "Insights for Cultrual Concerns in Brazil for a particular product." My product is gourmet popcorn in 3 flavors. Can you give me some advise about the culture there and how you think the culture would react to product such as gourmet popcorn? what is the economy like? do brazilian residents eat alot snack food?

Answer
Jessica,

Brazilians like sweet, salty and colored popcorn. So, I think they would buy your gourmet popcorn. The economy is doing well, but the wages are still low. However, popcorn is very cheap (around US$ 1 per bag) and people can afford do buy it.

Brazilians also eat a lot of snack food.

Good luck in your research!

Edison