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Business Communication/Generating event publicity

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Question
AllExperts is a great concept. I have been an expert for years (Bluebirds, Birds, job tips). I have developed a very effective and unique job search program and I have been helping people on a pro bono basis all over the world for years. (I am comfortably retired after a very successful business career and I am enjoying giving some of it back.) I give seminars on this as well as being able to email the program to people out of my area. However as I am an individual I am having problems getting free publicity for my seminars like notices from business organizations are accepted by publications. My program will also lend itself to fund raising activities for charities, etc. as they can keep 100% of any charge that they make for my seminar as I donate it free. (And I don't sell books, tapes or solicit consulting business.) It is totally a labor of love. Any ideas as to how I can generate free publicity for these seminars will be much appreciated. Thank you!

Answer
Here are five ways to generate free publicity.  

1)  Write a press release highlighting the areas of your seminar that benefit your community and send it off to media outlets.  Make sure that the press release is newsworthy.  For example, introduce a new section of the seminar that would help a certain segment of the community and tell how it would help.  Don't just send a press release stating when you are having the seminar.  It has to be news to be newsworthy.

2) Create a Facebook page specifically for your business seminars and inject daily updates so that he seminars and YOU become a part of the daily dialogue in your community.

3)Make a YouTube video with a slice or two of the seminar in place and place it on your Facebook page.  This might be a good time to create a Twitter account as well.

4) Join a speakers bureau in your area - it would seem that your area of expertise would be widely enjoyed by business groups.  

5) If you don't have a website, I would highly recommend developing one- you can do this for free at webs.com  or just begin a blog and write daily or twice weekly blog postings that you can send throughout the internet.


And, finally- it is hard for me to lend advice in this area, except generically because I do not know your community.  Many communities would love to have someone of your stature write a column for their daily or weekly newspaper- or you might call radio stations and see if they would enjoy a business speaker that listeners that call into and ask questions concerning their own business concerns.  

Here is the link to my website for the Green ABC's  - you will see the content,the app, and the video on this site. The Green ABC's won three awards for innovation and entrepreneurial excellence in 2010 and 2011- with no money whatsoever.

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April Brewster-Smythe

Expertise

I can answer all questions related to the construction of press releases, web content coordination, telephone etiquette, Facebook and Twitter updates and Tweet, marketing collateral, creating an elevator pitch, entrepreneurial promotional communique, sales letters, video scripting, ebooks, and public relations. I also invite questions in the area of business plan creation, but advise most small business start-ups to write their own.

Experience

I have been involved in the business communications arena for over 25 years, in management, marketing, sales and collections. In the past 10 years I have developed a series of business models that have all received positive results. I have also been the recipient of three awards; Entrepreneurial Award from the Northeast Indiana Innovation Center, 2009-2010, Green Innovator of the Year/ 2010 Northeast Indiana Green Builders Coalition, and Innovator of the Year/ Retail Category- 2010, Greater Fort Wayne Business Weekly, for the Green ABC's for Kids, a program I created, implemented, and marketed throughout NE Indiana. I am also the owner of Virtual Writing Solutions, a one-stop shop for entrepreneurs, small and medium sized business owners and individual service providers that offers solutions to their business communication and marketing needs.

Organizations
Waynedale Green Alliance YMCA Waynedale Community Improvement Access Fort Wayne

Education/Credentials
International Business College- Associates Degree/ Business Administration Indiana-Purdue Fort Wayne- Public Affair/ Bachelors Degree

Awards and Honors
Entrepreneurial Award- Northeast Indiana Innovation Center- 2009-2010 Green Innovator of the Year Award- Northeast Indiana Green Builders Coalition -2010 Innovator of the Year/ Retail Category- Greater Fort Wayne Business Weekly-2010 National Dean's List Elder and Lemaur Publishers Author of Tomorrow

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