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Business Communication/Introduction to business

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Question
Problem faced by a businessman while operating in a marketing environment?

Answer
I’m not sure I understand your question, but I'll try and answer what it sounds like.

Communication is a core problem business people face in a competitive economy. There's the basic question: How do they identify, attract, cultivate, and retain the right customers—profitably? But communication affects every aspect of marketing and business. Most businesses run better when they are able to build high-quality relationships with employees, vendors, investors, bankers, and, of course, customers and business allies.

All these relationships require tending, beyond the simple tasks of producing and selling products or services.

Every company and each decision maker must stay ahead of the competition in creativity, pricing, service, etc. to ensure sustainability for the company. One way to do this is to find and promote an unbeatable competitive advantage.

Another approach, used more often by larger, more risk-averse companies, is choosing to purchase another company’s assets, in effect, to acquire the market share, brand, and know how.

It's not always the most efficient firms that achieve the greatest success. You may find a specialized niche for your product or service that you serve so well, customers are willing to pay a premium to keep up the relationship. That can be a good place to be.  

Business Communication

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Maureen A. Jung, Ph.D.

Expertise

I can answer questions related to: What to do--and what not to do--in business communication. Tips for more effective communication in print, on paper, in person, and via electronic media. Grammar, punctuation, and tone-related questions. How to Say ‘No’ without negativity. How to plan, format, write, and review your messages, letters, articles, etc.

Experience

More than 20 years' experience as a communication consultant, business writer, editor, communication trainer, and writing group leader. I've provided communication training workshops, seminars, and writing services to businesses and organizations for more than 25 years, and edited and/or researched 15 non-fiction books for other authors. I've been a columnist and contributing writer to many publications, wrote a successful $15-million health care grant for a nonprofit organization, and wrote two White House presentations.

Organizations
Florida Writer's Assn.; Clay County Writers, Writing Group Leader; American Business Women's Assn.; Medical Managers of Northeast Florida; Law Office Support (Jacksonville, FL)

Publications
Comstock's Business Magazine, California History, Living Blues Magazine, American Archivist, Sacramento Business Journal, Sutter/Yuba Business Journal, California Mining Review, Red Voices, Insurgent Sociologist, Social Forces, Sacramento News and Review, Coastlines, Sociological Spectrum, etc. In 2009, I wrote the book: Many Pathways: Planting Seeds for Communities in Recovery (2009).

Education/Credentials
B.A. Sociology, Colorado State University M.A., Ph.D., Sociology, University of California, Santa Barbara Fellow of the South Coast Writing Project since 1984, a think tank for writing teachers affiliated with the National Writing Project Post-graduate studies in history and archives, California State University, Sacramento

Awards and Honors
Charles Spaulding Research Prize, University of California, Santa Barbara (for my M.A. thesis); Theodore Calvin Pease Award, Society of American Archivists (for an article based on my dissertation research); Invited Contributor, California Sesquicentennial Project, for my article: "Capitalism Comes to the Diggings," published in: A Golden State, Mining and Economic Development in Gold Rush California.

Past/Present Clients
Huntley, Mullaney, Spargo & Sullivan, Inc.; Cox Ferrall, Sales Wisdom Now!; Groeteke Resources, Jacksonville; California Mining Assn.; Central Valley Rock, Sand & Gravel Assn.; Sacramento City University; SolutionsWest, ITEX Corporation; Dr. Wilson C. Riles; Capital Program Management; Small Business Resource Center, Inc.; Vanir Construction Management; Prime Time Boxing; California Rural Indian Health Board, Inc.; Trumbull Insurance Agency, etc.

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