Online Sales Growth, Advanced Email Marketing, Conversion Optimization, Revenue Marketing, Marketing Automation, Sales and Marketing Alignment
As a former Marketing Director at API Group, Rob has deep B2B expertise and experience leading manufacturers through periods of hyper-growth.
As the Marketing Director of DIR Incorporated, Rob focused on making it incredibly easy for small businesses to leverage the power of technology to grow revenue.
The author of “Harvard Business Thoughts: Social Media,” and “The Content Marketing Journey”, Rob has written for several industry publications, and has taught marketing courses at the collegiate level; including the University of Notre Dame - Mendoza School of Business.
Rob holds a Digital Marketing Certification from Hatchbuck, an Inbound Marketing Certification from Hubspot, a BS and AA from Indiana University.
American Marketing Association Elkhart Chamber of Commerce Kosciusko Chamber of Commerce St. Joseph Chamber of Commerce Michiana 40 under 40 - Alumni Indiana University - Alumni University of Notre Dame, Mendoza School of Business - Adjunct
Porch Professional Blog - August 12, 2015 - Building A Foundation For Online Lead Generation Success Business 2 Community -July 22, 2015 - Google Phantom Updates Impact Small Business Web Content Michiana Art News - Volume 1, Issue 23 - December 2, 2011, Art Marketer's Corner: Why are Mobile Advertisers saying 'Social What'? Leading Business Magazine, Greater Elkhart Chamber - August 2011, page 14: What Google+ Means To Your Social Media Strategy http://www.simplymedia.com/customer/product.php?productid=999620&cat=0&page=1 http://www.insulationoutlook.com/articles/article.cfm?id=IO091002 http://www.insulation.org/articles/article.cfm?id=IO100104 http://www.insulation.org/articles/article.cfm?id=IO100205 http://www.insulation.org/articles/article.cfm?id=IO100303 http://www.DIRInc.us/feed
Associates of Arts, General Business Studies -Indiana University Bachelors of Science, Labor Studies - Indiana University
Awards and Honors
Common guest presenter from DIR Incorporated for University of Notre Dame, Mendoza School of Business on topics related to Digital Sales & Marketing. 2014 - National Hispanic Real Estate Association Speaker - Leveraging Social Media at your Realty Agency. 2013 - United States Hispanic Chamber of Commerce Speaker - Growing SMB's via Inbound Marketing 2013 - American Marketing Association of Michiana - Board Member 2012 - Named by St. Joseph Chamber of Commerce to Michiana 40 Under Forty Class of 2012 2011 - Guest Educated and Speaker: REBARCamp SB - "PR-I-SM", and LeadGen With Craigslist" 2011 - Authored Harvard Business Thoughts: Social Media, Published by Simply Media 2011 - Workshop Facilitator at Elkhart Chamber of Commerce - "Online Marketing for Non-Profits" 2010 - Indiana Social Media Summit: Best Campaign Nominee 2010 - Workshop Facilitator at Elkhart Chamber of Commerce - "Advanced Social Media for Business" 2010 - Guest Speaker at Disney's Swan Lake Resort for the NIA 55th Annual Convention
Advanced Engine AMG Bolting Solutions At Home Realty Group Brunk AJP Corporation Cardinal Communication Strategies CXR Company Eco Surface Solutions 5 Diamonds Cooling & Heating Kemp Construction Kemp Electric Moore Custom Trailers RAME, LLC Refinery Coffee Company Solar Energy Systems LLC UHI Worldwide Union County Seating, Inc. University of Notre Dame