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Business Networking/Raising Awareness For Our Program


Our volunteer phone line is fully staffed and I would like to know if you have any suggestions on how best to let callers know about our free service. To understand our program please go to



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Hello Dave,

First of all, you have a great cause. That said, I think you could start be augmenting your digital presence.

Use success stories, create powerful infographics, and empower your staff and volunteers to share their reasons for being a part of your organization via social media.

Also, I ran your website on Marketing Grader by Hubspot and found you have a challenge driving traffic to your website, and even more of one getting them to interact with your site.

Here are a few quick action items you can take.

Top 3 Action Items for Traffic

Create a blog for your company.

Add more pages to your website containing unique and useful content, probably by blogging.

Get more inbound links to your website.

Top 3 Action Items for Engagement

Add a landing page with a conversion form to your website.

Share links to landing pages with forms on Twitter.

Reply to individuals on Twitter to be more conversational.

Lastly, next week I am teaching a week long intensive for Nonprofit at Notre Dame University - Mendoza School of Business ... if you are able you might wish to attend.

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Rob Rohena


Online Sales Growth, Advanced Email Marketing, Conversion Optimization, Revenue Marketing, Marketing Automation, Sales and Marketing Alignment


As a former Marketing Director at API Group, Rob has deep B2B expertise and experience leading manufacturers through periods of hyper-growth. As the Marketing Director of DIR Incorporated, Rob focused on making it incredibly easy for small businesses to leverage the power of technology to grow revenue. The author of “Harvard Business Thoughts: Social Media,” and “The Content Marketing Journey”, Rob has written for several industry publications, and has taught marketing courses at the collegiate level; including the University of Notre Dame - Mendoza School of Business. Rob holds a Digital Marketing Certification from Hatchbuck, an Inbound Marketing Certification from Hubspot, a BS and AA from Indiana University.

American Marketing Association Elkhart Chamber of Commerce Kosciusko Chamber of Commerce St. Joseph Chamber of Commerce Michiana 40 under 40 - Alumni Indiana University - Alumni University of Notre Dame, Mendoza School of Business - Adjunct

Porch Professional Blog - August 12, 2015 - Building A Foundation For Online Lead Generation Success Business 2 Community -July 22, 2015 - Google Phantom Updates Impact Small Business Web Content Michiana Art News - Volume 1, Issue 23 - December 2, 2011, Art Marketer's Corner: Why are Mobile Advertisers saying 'Social What'? Leading Business Magazine, Greater Elkhart Chamber - August 2011, page 14: What Google+ Means To Your Social Media Strategy

Associates of Arts, General Business Studies -Indiana University Bachelors of Science, Labor Studies - Indiana University

Awards and Honors
Common guest presenter from DIR Incorporated for University of Notre Dame, Mendoza School of Business on topics related to Digital Sales & Marketing. 2014 - National Hispanic Real Estate Association Speaker - Leveraging Social Media at your Realty Agency. 2013 - United States Hispanic Chamber of Commerce Speaker - Growing SMB's via Inbound Marketing 2013 - American Marketing Association of Michiana - Board Member 2012 - Named by St. Joseph Chamber of Commerce to Michiana 40 Under Forty Class of 2012 2011 - Guest Educated and Speaker: REBARCamp SB - "PR-I-SM", and LeadGen With Craigslist" 2011 - Authored Harvard Business Thoughts: Social Media, Published by Simply Media 2011 - Workshop Facilitator at Elkhart Chamber of Commerce - "Online Marketing for Non-Profits" 2010 - Indiana Social Media Summit: Best Campaign Nominee 2010 - Workshop Facilitator at Elkhart Chamber of Commerce - "Advanced Social Media for Business" 2010 - Guest Speaker at Disney's Swan Lake Resort for the NIA 55th Annual Convention

Past/Present Clients
Advanced Engine AMG Bolting Solutions At Home Realty Group Brunk AJP Corporation Cardinal Communication Strategies CXR Company Eco Surface Solutions 5 Diamonds Cooling & Heating Kemp Construction Kemp Electric Moore Custom Trailers RAME, LLC Refinery Coffee Company Solar Energy Systems LLC UHI Worldwide Union County Seating, Inc. University of Notre Dame

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