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Business Networking/Questions Answered by Expert Rob Rohena

SubjectDate Asked
Marketing5/29/2011
  Q: I have just taken over as General Manager at a golf and country club in Poland and the marketing ...
  A: Bob, You are way ahead of the curve in that you at least have two databases with unique ...
LinkedIn Dilemma4/12/2011
  Q: I have a main career, as well as a career that I'm building on the side, in effort to eventually ...
  A: Al, Sorry it took me so long to get back to you. It has been busy around here lately. It sounds ...
Opinion on social media...12/13/2010
  Q: I seek an opinion on what you think of the following: Are brands paying too much attention to ...
  A: I agree to some extent. For some reason social media has come to mean Facebook, Twitter, and ...
FBML12/2/2010
  Q: Rob, I need a little help with Facebook. I want to put a image in my fan page and i have the code ...
  A: You need to segment the image and place codes in tables. Here's is a detailed example of I page we ...
Facebook11/8/2010
  Q: Where do I find the Status Update box on my profile page? I've been up and down the page and can't ...
  A: The Status Update box, and the area you uses for posting comments are the same. The difference is ...
How Creates Vodafone Marketing Campaigns 10/5/2010
  Q: who made vodafone advertisement?
  A: It would appear that somewhere along Vodafone's rich history they recruited several bright ...
Socially Perfect!!!9/18/2010
  Q: I truly believe that my business partner, Aaron, and I have the perfect business for social ...
  A: Move Baby Move has a ton of potential, especially via use of social media. However, there are areas ...
Contacting Athletes9/14/2010
  Q: I'm currently taking courses towards becoming a Sports Agent. I will begin an internship with a ...
  A: I know it is tempting, but do NOT contact the athlete yourself. First, you want to make sure you ...
Local Online Marketing9/8/2010
  Q: I own a security company ( Takabis Security - Spy Camera ) in New York. I am looking to expand our ...
  A: I can certainly understand your desire to grow your presence online, because, the growth of search ...

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Rob Rohena

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Expertise

The heart of business networking rests in ones ability to listen and engage their target audience. This is the reason that cellular devices and web 2.0 platforms have bursted unto the scene creating a social media revolution, which has further lead to the convergence of mobile and web to create "Social Mobility". Rob Rohena is a thought leader of interactive digital marketing. He is capable of addressing solutions for your marketing challenges. Ask him your question today, request a blog entry on a specific topic, or simply inquiry about his speaking availability.

Experience

Since 2000, Rob Rohena has served as Founder & CEO of DIR Incorporated. He is the author of Harvard Business Thoughts: Social Media, published by Simply Media, he has been interviewed and written about B2B Internet Marketing for several industry publications, he has taught online marketing courses at the collegiate level, he conducts quarterly marketing workshops across the United States via webinar, and Rob is a successful and engaging speaker. He also served as the Marketing Director for Anco Products Inc. where he worked for 2005 to 2010. Rob served this country between 2006-2009 in the U.S. Navy where he worked the S-1 division onboard the U.S.S. Dwight D. Eisenhower, CVN-69.

Organizations
American Marketing Association - Member National Society of Hispanic MBA - Member Elkhart Chamber of Commerce - Member Diversity Business Network - Chairman Social Media Club Michiana - Advisor Michiana Leaders in Business - Member Public Relations Association - Member

Publications
Michiana Art News - Volume 1, Issue 23 - December 2, 2011, Art Marketer's Corner: Why are Mobile Advertisers saying 'Social What'? Leading Business Magazine, Greater Elkhart Chamber - August 2011, page 14: What Google+ Means To Your Social Media Strategy http://www.simplymedia.com/customer/product.php?productid=999620&cat=0&page=1 http://www.marketingrulebreaker.blogspot.com http://www.insulationoutlook.com/articles/article.cfm?id=IO091002 http://www.insulation.org/articles/article.cfm?id=IO100104 http://www.insulation.org/articles/article.cfm?id=IO100205 http://www.insulation.org/articles/article.cfm?id=IO100303 http://www.DIRIncorporated.com/feed

Education/Credentials
Associates of Arts, General Business Studies -Indiana University Bachelors of Science, Labor Studies - Indiana University Masters of Business Administration - Wisconsin University Whitewater (In progress)

Awards and Honors
2012 - Named by St. Joseph Chamber of Commerce to Michiana 40 Under Forty Class of 2012 2011 - Guest Educated and Speaker: REBARCamp SB - "PR-I-SM", and LeadGen With Craigslist" 2011 - Authored Harvard Business Thoughts: Social Media, Published by Simply Media 2011 - Workshop Facilitator at Elkhart Chamber of Commerce - "Online Marketing for Non-Profits" 2010 - Indiana Social Media Summit: Best Campaign Nominee 2010 - Workshop Facilitator at Elkhart Chamber of Commerce - "Advanced Social Media for Business" 2010 - Guest Speaker at Disney's Swan Lake Resort for the NIA 55th Annual Convention 2009 - Launched a campaign for an online product, that today is sold in hardware store chains. 2008 - Started the "Marketing Rule Breaker Blog" 2007 - Opened "DIR Incorporated" Indiana Branch, embraced Web 2.0 on a whole new level. 2006 - Opened "DIR Incorporated" Ohio Branch 2005 - "Data & Information Researchers" incorporates and becomes "DIR Incorporated" 2005 - Sold first product of eBay. 2004 - Sold first product online. 2003 - First recognized the potential of the internet. 2000 - Started Data & Information Researchers; a online grant and marketing research company.

Past/Present Clients
4T Door Systems, Eco Surface Solutions, UHi Worldwide, At Home Realty Group, RJ Reese Insurance, Advanced Engine, American SunSpace Additions, MyCounselorMatch.com, Mario's Food Inc, Nappannee Missionary Church, Elkhart Chamber of Commerce, South Bend Clutch, Spencer Inc, Schley Buildings, Hoerstman Construction, JDF Performance Horses

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