AboutRichard Dean Starr Expertise I can answer questions relating to writing and designing ads, direct mail, websites, press releases, targeted email, catalogs, brochures and other collateral material. If you need help with your copywriting in order to sell your product or service, I can help. ADVANCE WARNING: I CANNOT actually WRITE YOUR MATERIAL for you! No more than a plumber on AllExperts could, or would, fix your pipes for you. Space constraints in the reply field and time limitations for myself simply do not allow it. I AM, however, more than happy to provide you with any ADVICE, TIPS and TECHNIQUES you might need to complete your project.
Experience I have more than eighteen years experience as an established business-to-business (B2B) and business-to-consumer (B2C) copywriter. My clients range from small, family-owned businesses to Fortune 500 corporations. These include the Walt Disney Company, Columbia Records, The Jimmy Rodgers Museum, and White Mop Wringer Company, just to name a few. Whether it’s ads, brochures, sales letters, web sites, or direct email marketing, my copy has maximized response rates and increases sales for my clients across the country and around the world.
Education/Credentials I have a B.A. degree in English from the University of Iowa and have taught creative writing workshops in three states. I am currently an Expert on this site in the "Getting Published or e-Published" with numerous nominations for "Expert of the Month".
Past/Present Clients The Walt Disney Company, Disney Vacation Club, Hilton Hotels, Ramada Inns, Columbia Records, The Jimmy Rodgers Museum, White Mop Wringer Company, and many, many more.
Can you offer any advice on where I can learn to write effective product descriptions? Are there any relevant Web sites that offer tips, test, guides, etc. Any advice would be helpful?
Answer Hi, Jared:
My apologies for taking so long to get back to you. I've been deep in the middle of several projects and just didn't have the time until tonight.
As I'm sure you know, what you're looking for is copywriting help--specifically what's commonly known as "catalog copy". Since you're opting not to hire a freelance copywriter and have professed a desire to learn the art and craft of writing copy, I suggest ANY books by Bob Bly (also known as Robert W. Bly).
Bob is, in short, one of the best copywriters working today. Here is a link to his books:
A good number of them give excellent instruction and tips on how to write catalog copy. In fact, if you study Bob's books and instructions religiously, you'll find that you actually become a better writer of not only catalog copy, but all forms of copy, as well.
Good luck with your copywriting!
Best,
Richard Dean Starr
expertcopywriter@gmail.com
