Expert: Leslie - 3/20/2007

Question
When writing technical marketing brochures what questions should be answered in the brochure?

Is there a specific template that should be followed?

Answer
Mr. Rew,

I do not know of any template for a brochure, but the brochure's purpose is to sell your product. Generally, brochures are used to provide the benefits of the product, so the person receiving the brochure will want to contact the provider.

The company name, contact information, benefits of the product, and possibly the product features are some pieces of information. Some companies sell their reputations, and that may be a critical in a technical marketing brochure depending on your audience, the market, and your product.

I would check with a marketing specialist regarding the best choice of content for a brochure.

Leslie