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About Norman L. Rose
Expertise
Any questions related to technology and the travel industry. This includes online travel trends, changes in travel distribution practices, emerging technology to manage corporate travel, corporate self-bookings tools, expense management systems and data warehouse initiatives.

Experience

Past/Present clients
Technology Companies: BroadVision, Extensity, Fetch Technologies, ImaginOn, Netscape Communications, Oracle Corporation, PeopleSoft, Peregrine Systems, PointsNorth Digital Technologies/Peragis, Site2, Sun Microsystems

Travel Companies: Carlson Leisure Group, Carlson Wagonlit /WTS, Datalex, Maritz Travel Company, The National Business Travel Association, Perillo Tours, Reed Elsevier/OAG, Rosenbluth International, Sun International Resorts, US Bank, Worldspan, WorldTravel BTI

You are here: Experts > Travel > Business Travel > Business Travel > promotion

Business Travel - promotion

Expert: Norman L. Rose - 4/13/2009

Question
Sir

I have owned a travel franchise, specialized in domestic & international flights.It is an online portal for all travel solutions. I wish to bring customers to it but how?

Answer
To promote your site you need to:
1) Optimize your site for search by Google and Yahoo!. Given the strong hold on search created by the OTAs and suppliers, I would suggest you target a specific niche such as international flights to a specific destination
2) Consider purchasing Google Ad Words for your targeted destinations
3) Spend some time on social networks such as Facebook - create a group for your particular destination specialties and try to draw followers into the group

These are just are some generic items. If you are interested in assistance beyond this advice, please contact me at norm@traveltechnology.com

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