Expert: Kitty Kavey - 3/12/2008

Question
Whats the difference between commercial, print and fashion modelling? If possible could you tell me the height and size requirments of each?

Answer
Fashion modeling can be print or runway, with the clients usually being fashion or beauty products.  Fashion holds strict height, size and age requirements, although there is some variation between different fashion agencies, and different countries.  

Generally, a fashion model should be a minimum height of 5'8-5'9 for women, 6'-6'2 for men.  Women usually start younger at age 16-18, and as a new face may be considered up until age 22 or so.  Men can be slightly older than that as a new face.  A woman should be able to wear a size 4-6, with measurements of around 34-24-34.  Men should be able to wear a size 40R or 40L.  Both men and women should be very lean in build, with symmetrical features, and good hair, teeth and skin.   

A commercial print model (also called lifestyle or real people models) models for products and services other than beauty or fashion.  Some agencies do set their own criteria for their models, but generally there is no height, age or size requirements.  
Generally, having good skin and teeth may be a factor, unless one is a character model, which type is also represented by commercial print agencies.

Being photogenic, whether a fashion or commercial print model, is extremely important.

If you need additional information, there are quite a few books written about the different types of models, and the agencies that represent them.  Check your local library, bookstore or online for titles on both fashion and commercial print modeling.

:)
~Kitty