Careers: Acting, Performing, Directing/TV commercial model

Advertisement

Expert: - 5/16/2009


Question
I would like to find out how TV commercial models are paid.  Is there usually a royalty per run of the commercial or is there a one off lump sum. It would be a Rogers nationwide in Canada?  The model is not a professional model.

Answer
If the performer is not a union member, the contract is normally a lump sum, which covers any future use.
Performers union members get a session fee, and then 'use fees' based on the size of the market the commercial is shown in. They are also guaranteed the fee within three weeks, which is not the case non-union.

Careers: Acting, Performing, Directing

All Answers

Answers by Expert:

Ask Experts

Volunteer

Peter Messaline

Expertise

This is the place for Canadian answers! My company runs "The Advisors", a Toronto-based career-power network for performers, producers and entertainment artists of all sorts. I am a performer, and I have not had a joe-job in the last thirty-odd years, so I must be doing something right. I can talk about career moves, self-promotion, self-production, and the business sense that turns your art into a living.

Experience

I am the most published Canadian arts entrepreneur.
The Actor's Survival Kit, Tax Kit 2000+, Tax CD, The Art of Managing Your Career.

Organizations
Canadian Equity, ACTRA, AEA, BAEA

Publications
The Actor's Survival Kit, Tax Kit 2000+, The Agents Book, The Art of Managing Your Career, The Organizer, Equity News, ACTRA newsletters.

Awards and Honors
"Many people in the audience applauded warmly when it was time for him to leave the stage" (Local review of my Bill Walker in "Major Barbara" at the Shaw Festival.

©2012 About.com, a part of The New York Times Company. All rights reserved.