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Question
Hi,
I have made 5 short films, different genre; horror, drama, comedy. and have used video, super 8, and 16 mm. What are other ways of marketing besides the film festivals? I have them all as a package on one DVD.
Marketing a film depends on whereabouts you are, and how old.
Different centres have different off-the-radar possibilities. It's really up to you to do your research face to face.
Start with local film-maker groups and organisations, film schools, colleges. Go where the filmmakers are.
Find a local cause. Offer to make a film to promote the cause, or help it achieve its ends.
Go to local cable: they often have an outlet for their viewing audience to show their stuff. It'll be better for them than another boring brownie receipe from Nora Nash's kitchen.
Hope this started your nose a-sniffing.
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Answers by Expert:
Peter Messaline
Expertise
This is the place for Canadian answers! My company runs "The Advisors", a Toronto-based career-power network for performers, producers and entertainment artists of all sorts. I am a performer, and I have not had a joe-job in the last thirty-odd years, so I must be doing something right. I can talk about career moves, self-promotion, self-production, and the business sense that turns your art into a living.
Experience
I am the most published Canadian arts entrepreneur.
The Actor's Survival Kit, Tax Kit 2000+, Tax CD, The Art of Managing Your Career.
Organizations
Canadian Equity, ACTRA, AEA, BAEA
Publications
The Actor's Survival Kit, Tax Kit 2000+, The Agents Book, The Art of Managing Your Career, The Organizer, Equity News, ACTRA newsletters.
Awards and Honors
"Many people in the audience applauded warmly when it was time for him to leave the stage" (Local review of my Bill Walker in "Major Barbara" at the Shaw Festival.
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