Expert: Kitty Kavey - 7/12/2004

Question
How do I go about getting into the modeling industry?  Although 35, I have had numerous people tell me that I should look into fitness modeling - i.e printwork for sports companies and/or printwork for sunglasses as I have distinct facial features.  Many others have told me that I would be perfect for  commercials (i.e beer).  I have no idea as to how to find an agent, who is best in the area (Vancouver, BC) and what to look out for so that I do not get scammed.  How much money will I have to spend if any.  I am serious about getting into this and would greatly appreciate your help.

Thank you.

Answer
You should pick up a couple of books (available in your local library, bookstore or online) about fitness modeling and commercial print modeling.  Some of the books also contain an agency list, although primarily for the US market.  There are a few agencies who specifically focus on fitness models, while commercial modeling is often a division inside a talent agency.  You can also pick up one of the international (or local, if available) modeling agency directories, to see who might be in your area, and what type of models they represent.  The general rule of thumb is: An agency should not be making money in any way other than by getting you work, for which they take a percentage (usually 10-20%).  If they earn money by selling classes, photos, printing, or by charging 'registration fees', website listing services or the like--there's really no motivation for them to market you as talent.  I would also stay away from anyone who directs you to use a specific photographer, print shop, etc.  In many places, even referrals (for which unscrupulous or unlicensed agents can get kickbacks) are illegal.  You can check with your government to see what exactly the laws are there concerning the conduct of talent agencies, and most places have online services where you can look up an agency's license info, as well as utilize groups such as the Better Business Bureau or consumer information companies to see if there have been complaints against model/talent agencies in your area.  Agencies can set their own requirements as to what type of materials they want from prospective talent for consideration.  Some will ask for a photograph or two, while others want to see a modeling composite card.  Occasionally, you can attend an open call even without a photo (they will take a Polaroid), but generally mailed in submissions are fine.  If an agency wants to see a composite card, you are expected to provide that at your expense.  You can use the books or look online for examples of comp cards, choose your own photographer(s) and printer.  The cost can vary greatly; from less than a hundred dollars, to hundreds or even thousands of dollars.  It really depends on what you feel comfortable doing.  You can get a collection of images to choose from by doing TFP (time for print) photo shoots with photographers, and if you're good with Photoshop you can print your own comp cards. Or you can hire one or more photographers, and use a professional printing service.  A good place to look for samples (and ideas) is: http://www.compcard.com
You may also want to look at other online resources as well, such as www.amisontario.com, and www.canadianactor.com
Good luck to you,
~Kitty