Expert: Phil Nemy - 9/13/2007

Question
Mr. Nemy,
I am Artistic Director of Super Star Studios in Phila. I am extremely interested in starting a talen agency within my own studio. Several students have expressed interest in working in the entertainment industry. How can I get this project started?
Thank you for your time.
Janine Massi

Answer
Janine,

Thanks for writing. I'm not familar with Super Star Studios, but since you already have a physical space in which to house your new talent agency, you're half-way there. Provided you have the financing to cover the overhead costs of your agency, all you need now is the talent.

I would do a couple of things to start. First, I would contact Sharon Pinkenson with the Philadelphia Film Commission, take her to lunch, tell her what you're planning to do, and pick her brain for insight on talent in the local community. Next, I would contact as many local casting directors in the area, introduce yourself, let them know you are starting a legitimate talent agency and if they know of any quality actors seeking new representation to send them your way. Third, I would contact the local Screen Actors Guild and AFTRA offices (if there are any in your area) and tell them you would like to "partner" with them so that you are recognized by them as a legitimate talent agency. Finally, I would take out a full page advertisment in your local newspaper and local industry trade papers announcing the opening of your new agency. List a telephone number where actors can leave messages for you to set up interviews, and list an email address where actors can submit their headshot and resumes to you. Then pick from those you receive and begin interviewing them to determine who you think you can market and who you'd like to represent.

Once you have your talent list, you need to become associated with the major casting directors in your area, breakdown services, audtion listings, etc. Then comes the toughest part of your job - calling people to get your clients see and auditioned.

You may also wish to consult with an entertainment lawyer to draft a standard talent agreement for those you sign to your new agency.

Hope this helps. Good luck!

Phil