Expert: Patti - 6/14/2010

Question
Hi DJ,

I have created a style to my digital art that I feel is unique enough to spark interest.  Its a cross between folk art and architecture. I currently, however, do not have enough to exhibit.

My current artwork would cater mainly to tourists in Bermuda.  How am I able to get started in finding a gallery in Bermuda to offer my artwork.  I would be willing to sign the prints to make them a little more valuable yet I want to keep them within the average tourits budget.

Do they base it on a consignment basis? Is there an average % they look for?  How do I get started?

Anthony

Answer

Hi Anthony,

Finding a gallery means leg work. Make a list of local galleries, and find out who the director is in each one, and make an appointment with them to review your portfolio. Don't deal with the underlings.  Show the gallery director your work. If you aren't able to actually go to the gallery, you should contact them by mail or email, send a few copies of your work, and ask to set up an appointment with the gallery director.

Give the gallery a price range that you feel your art is worth and agree upon a consignment rate. Depending on the price of your piece, galleries will charge a fee of anywhere between 20 to 40 percent. This means that if you agree your art is worth $1,000 and the gallery's consignment fee is 20 percent, then you will get $800 and the gallery will keep $200.  Agree to a time frame. If you are not in any rush, this may not be necessary, but if you are, it is important that the gallery knows you will be taking the art back by a certain date if it does not sell. Six months should give the gallery ample time to sell your art. Be sure to get a signed consignment agreement that states the terms to which you both agree.

Best of luck,

Patti