AboutTricia Scott-Sahler Expertise I can answer questions on the business practices of commercial photography, self promotion, and negotiations.
Experience I have a BFA in commercial photography, and have been an artist representative for 12 years.
Organizations Society of Photographer and Artists Representatives
Advertising Photographers of America
Education/Credentials BFA in Commercial photography from the Rochester Institute of Technology.
Past/Present Clients Clients include; ad agencies, design firms, Fortune 500 companies, Bank of America, State Farm Insurance, Segway, Williams-Sonoma.
Expert: Tricia Scott-Sahler Date: 3/29/2008 Subject: writing a photography proposal
Question I have been hired as a photographer for a brochure and the company requested a fee proposal. This is my first job and I have no experience with this. What is a normal rate for sitting fees, models, and for submitting the photos? I will be emailing the photos for use in their brochure. How do I write the proposal itself?
Love the art, not sure of the business end..thanks for your help in advance!
Answer Hi Luisa,
Congrats on the job. There are many things to consider when pricing a job. I don't know where you live, but I urge you to seek out other professional photographers in your area and discuss this with them too. First off, you should check out APAnational.com This is a professional photography group that has been around a long time and has the best interest of all photographers in mind. If you join, you will find the resources quite helpful, paperwork, contracts, estimating software. It's worth the dues.
They may have one or two of them at larger bookstores like B&N or if you have a photo school nearby, the bookstore may carry them if you can't wait for the delivery!
If you are shooting digitally, you can edit your images and create a web gallery for the client to view after the job, or burn them to a dvd (jpeg's with your copyright embedded), and let them pick their images from that. If they are using the images in print, your final images will probably be too large to email. You'll need to burn them to a dvd.
