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promo girl wrote at 2009-05-05 19:04:49
The real reason we celebrate Cinco de Mayo here in the U.S. is because the Jose Cuervo company wanted to increase the sales of tequila before the Summer. Tequila sales were great in the summertime, but they wanted to find a reason to celebrate before the Summer. They searched history books until they found an occasion... an insignificant battle in Mexico in the beginning of May. Jose Cuervo popularized Cinco de Mayo by merchandizing all the liquor stores, grocery stores, etc. with tons Cinco de Mayo point-of-sale (posters, signs, etc.) So now Jose Cuervo starts selling a ton of tequila a month earlier than they used to.
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Daniel Hogan
Expertise
I am knowledgable about Mexican history, especially the Mexican-American, and Revolutionary wars. I am also fluent in Spanish. Furthermore, I have primary knowledge about the Mexican Revolution of 1910 due to my grandfather participating in it. I am also a Mexican-American War reenactor. can ONLY answer q`s about Mexican history.
Experience
Have traveled extensively in Mexico, gone to all the major archaeological sites, museums, and some out-of-the-way places only locals go to. I am also a bilingual school teacher and I help translate official and technical type documents.
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