Clocks, Watches/Trend wall clock


I was gifted a Trend wall clock Model 604.  It is electric, possibly teak/maple wood with a wooden pineapple on top.  The face has Roman numerals and at the bottom of the  face it says Trend Clocks Zeeland, Michigan USA.  Could you tell me the approximate age?  It also has a service record label on the back from 2/16/1996  Nino Gonzales  Austin TX.  I called the number  and it no longer belongs to that clock serviceman.  Thanks!

Laurinda, there is very little information available on identifying the ages of Trend clocks.  I know that Trend was acquired by Sligh in 1968.  Slight continued to use the Trend name in a line of clocks for a while.  Sligh stopped manufacturing clocks in 2005.  

I was on an assignment with my company in Austin in the early 1990's and had corresponded with Nino Gonzales on the Internet.  He invited me to a chapter meeting of the local AWCI clock organization.  I have since lost touch with him.

I am sorry that I cannot help you on the dating of the clock.  I will send an inquiry to my Internet Clocksmiths Group and if I find any information, I will get back to you.

John Newman
Old Prattvillage
Prattville, Alabama

Clocks, Watches

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John Newman


As I am not a certified appraiser I do not give values of clocks over the Internet. There is very little published information on what I consider to be the value of "modern production clocks". However, considerations are what the clock originally sold for, the condition of the case and movement, and particularly the area in which you live, the demand and the economy. ALSO, WATCHES ARE NOT MY FIELD. However, I can advise the clock owner on proper maintenance of a clock to keep it running, small corrections and adjustments and how to move a clock without damaging it. I can also advise on obtaining parts for clocks. As clock case model label numbers are difficult to relate to the movements, it is helpful if you can give me the information usually found on the movements themselves. Modern clock movements usually have the information on the back plate of the movement. I have been a clockmaker for about 40 years and was plant engineer in the mid 90's and later operations and engineering consultant at Emperor Clock Company in Fairhope, Alabama. I now have my own clock shop in Prattville, Alabama.


One of my greatest accomplishments was traveling to China to assist a clock factory in building clocks to the standards which we required at Emperor. With the proper specifications and quality control, some beautiful clock cases were built. The factory people from the wood carvers to the plant manager were very congenial, friendly and I left a lot of wonderful friends when I returned from my trips.

NAWCC (National Association of Watch and Clock Collectors) 30 years Prattville, Alabama Chamber of Commerce

Horological Times, a publication of the American Watch and Clockmakers Instute. Collaberated column author, with Photos and ideas for clock movement conversion article.

Associate of Science Mechanical Engineering Technology Emperor Introductory Clock Repair (Eventually taught a portion of the class after becoming employee)

Awards and Honors
Small Business of the Quarter (Prattville, Alabama) Leadership Class of 2009 (Autauga County, Alabama)

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