AboutEbenezer Heng Expertise Would answer all questions regarding coffee makers. How to choose gourmet and best coffee makers. Also welcome are questions on single serve coffee makers, espresso machines, roasters, grinders and even vending machines. Anyone interested in starting espresso kiosks or coffee shops can post me a question too.
Experience Working for one of the largest Roaster in the world and managing multiple key accounts, i.e. Airline buying houses has given me opportunities to study and review numerous coffee machines, coffee business. And I believe this would be invaluable in answering some of the questions here.
Organizations Currently, am operating a content site On Coffee Makers
Question Hello Ebenezer
I am researching on coffee market in Singapore but unable to find any statistics on consumption of different types of coffees in Singapore such as roasted, instant, ground coffee etc. Also, could you please help me with identifying major coffee brands in Singapore.
Thanks
Answer Hi Gaurav,
There are two types of coffee consumption, home and out of home. If you are talking about home consumption, I would put the number at 90% over to be instant coffee. By instant coffee, I meant 3-in-1, 2-in-1 and freeze dried.
International brand leader would be Nescafe. Local market leader would be Super Coffee.
For out of home, the preferred type of coffee is brewed with coffee grounds using coffee socks. Starbucks espresso coffee and the like maybe have 20-30% of the market. The local coffee has numerous suppliers and it is not possible to pin point on the percentage of market share which they are enjoying.
What I am giving you is a very board perspective. Hope this helps.
