Expert: Rodger Knutson - 7/5/2006

Question
Hi,
    I am looking for reel strips that appeared on the Sega "MAD Money" slot machine.  The face of Alfred E. Neuman appeared along with the fruit on the strips.  He also was featured on the glass on the front of the machine, and also on the top of the machine on a display sign.  I am just looking for the reel strips.  If you know of anyone who I could possibly purchase a set from, please let me know.

    Also, I am looking for a 1910's-20's cast iron penny arcade target in the shape of an early Alfred E. Neuman-like character.  Do you know of anyone who could help me locate one?

Thanks for your time.

Tim Johnson

Answer
Hi Tim,

    I know the machine you have, I have one myself, do you need another one? I don't know anyone who make reproduction reel strips for mad machine, never heard of any being made. These Segas were originally make my the Japanese I believe, in the 60's for the American market using one of the three tooling set that mills had for building machines, I understand sega bout the best tooling set when mills closed it doors. The problem was that they used Alfred E Newman's trade mark with the MAD Magazine and understand they were told that if these came to the U.S., that MAD Company would sue over the trade mark issue so sega sold them overseas to the UK and other places. Below is a list of reproduction reel strip supplyers, you might try them.

My e-mail address is jackpot7@ix.netcom.com and my web site is http://www.coinslots.com

For Slot Parts;
( For Reel Strips, award card, paper)
Write;
Rick Fink
2977 Eager
Howell, Michigan 48843
Ask for his catalog on reel strips.

Antique Slot Machine Parts Company
140 N. Western Av.
(Route 31)
Carpentersville, Illinois 60110
(847) 428-8476
Parts Catalog is $3.00 I think.

Metal Form Products Co.
Has Slot Parts Catalog
13052 Raymer ST.
North Hollywood, CA 91605
e-mail; JLBRINK@COMPUSERVE.COM
Phone 818-764-2680
FAX 818-764-1758

Slot machine springs and parts;
Bernie Berton
9420 So. Trumbull Avenue
Evergreen Park, Illinois 60805
708-499-0688
He has a catalog.

I have never seen a arcade target in the shape of an early Alfred E. Neuman-like character. That's not to say there isn't one. I would try asking Ken durham about that. His web site is at;
http://www.gameroomantiques.com/

Hope this helps.....

Sincerely
Rodger Knutson