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Enumerate the effects of social welfare advertisement.In India enlist its merits and demerits. state some social issues to be considered while creating social welfare advertisements.

1. Enumerate the effects of social welfare advertisement. In India enlist it’s merits
and demerits, state some social issues to be considered while creating social
welfare advertisements.

1. Everyone is entitled to be clothed, housed, fed, and provided with medical care and education.
2. Those who fall into financial or social need are assured of government assistance.
3. The system requires that all taxpayers contribute to the support of the needy, and does not allow
the selfish and greedy to avoid paying their share. Whether you despise the poor or not, you are going to have to help them.

1. A very small percentage of people will choose to rely upon government handouts, rather than work to support themselves and their dependents,
2. Right-wing ideologues will greatly exaggerate the number of people who are long-term welfare recipients, suggesting that government assistance reduces the willingness to work of large
numbers of people - a falsity. They will repeat this lie endlessly.
3. Libertarians will show themselves to be brutally unsympathetic towards the deserving poor and
undeserving poor alike. They'll say that they favor helping the deserving poor, but their notion of what makes one deserving is nonsense.

Possible advantages:

Facilitates open communication, leading to enhanced information discovery and delivery.
Allows employees to discuss ideas, post news, ask questions and share links.
Provides an opportunity to widen business contacts.
Targets a wide audience, making it a useful and effective recruitment tool.
Improves business reputation and client base with minimal use of advertising.
Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
Possible disadvantages:

Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.
Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.
Potentially results in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.
Potentially results in lost productivity, especially if employees are busy updating profiles, etc.

Social  welfare  advertisement  impact  on indian  issues

Market failure occurs when freely-functioning markets, fail to deliver an efficient allocation of resources. The result is a loss of economic and social welfare. Market failure exists when the competitive outcome of markets is not efficient from the point of view of society as a whole. This is usually because the benefits that the free-market confers on individuals or businesses carrying out a particular activity diverge from the benefits to society as a whole.

There are many instances when the free market fails to deliver an efficient allocation of resources.
Markets can fail because of:
1.   Negative externalities (e.g. the effects of environmental pollution) causing the social cost of production to exceed the private cost.
2.   Positive (or beneficial) externalities (e.g. the provision of education and health care) causing the social benefit of consumption to exceed the private benefit
3.   Imperfect information means merit goods are under-produced while demerit goods are over-produced or over-consumed
4.   The private sector in a free-markets cannot profitably supply to consumers pure public goods andquasi-public goods that are needed to meet people’s needs and wants
5.   Market dominance by monopolies can lead to under-production and higher prices than would exist under conditions of competition
6.   Factor immobility causes unemployment hence productive inefficiency
7.   Equity (fairness) issues. Markets can generate an ‘unacceptable’ distribution of income and consequent social exclusion which the government may choose to change
Market failure results in
   Productive inefficiency: Businesses are not maximising output from given factor inputs. This is a problem because the lost output from inefficient production could have been used to satisfy more wants and needs
   Allocative inefficiency: Resources are misallocated and producing goods and services not wanted by consumers. This is a problem because resources can be put to a better use making products that consumers value more highly
Options for government intervention in markets
There are many ways in which intervention can take place – some examples are given below
Government Legislation and Regulation
Parliament can pass laws that for example prohibit the sale of cigarettes to children, or ban smoking in the workplace. The laws of competition policy act against examples of price-fixing cartels or other forms of anti-competitive behaviour by firms within markets. Employment laws may offer some legal protection for workers by setting maximum working hours or by providing a price-floor in the labour market through the setting of a minimum wage.
The economy operates with a huge amount of regulation. The government appointed regulators who can impose price controls in most of the main utilities such as telecommunications, electricity, gas and rail transport.
Regulation may be used to introduce fresh competition into a market – for example breaking up the existing monopoly power of a service provider. A good example of this is the attempt to introduce more competition for British Telecom and also for the postal service industry. This is known as market liberalisation.
Direct State Provision of Goods and Services
Because of privatization, the state-owned sector of the economy is now much smaller than it was twenty years ago.. State funding can be used to provide merit goods and services and public goods directly to the population e.g. the government pays private sector health firms to carry out operations for NHS patients to reduce waiting lists or it pays private businesses to operate prisons and maintain our road network.
Fiscal Policy Intervention
Fiscal policy can be used to alter the level of demand for different products and also the pattern of demand within the economy.
1.   Indirect taxes such as changes in VAT and excise duties can be used to raise the price of demerit goods and products with negative externalities designed to increase the opportunity cost of consumption and thereby reduce consumer demand towards a socially optimal level.
2.   Subsidies to consumers will lower the price of merit goods such as grants to students to reduce the internal costs of staying on in full-time education and subsidies to businesses employing unemployed workers on the New Deal programme. They are designed to boost consumption and output of products with positive externalities – a subsidy causes an increase in market supply and leads to a lower equilibrium price (see the separate revision focus article on producer subsidies).
3.   Tax relief: The government may offer financial assistance such as tax credits for business investment in research and development. Or a reduction in corporation tax designed to promote investment and employment.
4.   Changes to taxation and welfare payments can be used to influence the distribution of income and wealth – for example higher direct taxes on rich households or an increase in the value of welfare benefits for the poor to make the tax and benefit system more progressive.
Intervention designed to close the information gap
Often market failure results from consumers suffering from a lack of information about the costs and benefits of the products available in the market place. Government action can have a role in improving information to help consumers and producers value the ‘true’ cost and/or benefit of a good or service.
Examples might include:
1.   Compulsory labelling on cigarette packages with health warnings to reduce smoking.
2.   Improved nutritional information on high-fat foods to counter the risks of growing obesity.
3.   Anti-speeding television and cinema advertising to reduce road accidents.
4.   Advertising health-screening programmes / information campaigns on the dangers of drug and alcohol addiction.
These programmes are really designed to change the “perceived” costs and benefits of consumption for the consumer. They don’t have any direct effect on market prices, but they seek to influence demand and therefore the level of final output and consumption.
The effects of government intervention

Decisions on our future energy sources – government policy intervention can have huge effects on both the short term and the long term allocation of resources in the future
One important point to bear in mind is that the effects of different forms of government intervention in markets are never neutral since financial support given to one set of producers rather than another will always create “winners and losers”. Taxing one product more than another will similarly have different effects on different groups of consumers.
Judging the effects of intervention – a useful check list
To help your evaluation of government intervention – it may be helpful to consider these questions:
1.   Efficiency of a policy:  i.e. does a particular intervention lead to a better use of scarce resources among competing ends? E.g. does it improve allocative, productive and dynamic efficiency? For example - would introducing indirect taxes on high fat foods be an efficient way of reducing some of the external costs linked to the growing problem of obesity?
2.   Effectiveness of a policy: i.e. which government policy is most likely to meet a specific economic or social objective?  For example which policies are likely to be most effective in reducing the scale of the UK road congestion problem? Which forms of intervention are most effective in improving the incentives of consumers to actively search for work in the labour market? Which policies are more effective in preventing firms from exploiting their monopoly power and damaging consumer welfare? Evaluation can also consider which policies are likely to have an impact in the short term when a quick response from consumers and producers is desired. And which policies are likely to prove most cost-effective in the longer term? For example, how best to encourage recycling in the long run and also provide incentives to increase the supply of energy in the long run that comes from renewable sources such as wind power.
3.   Equity effects of intervention: i.e. is a policy thought of as fair or does one group in society gain more than another? For example it is equitable for the government to offer educational maintenance allowances for 16-18 year olds in low income households to stay on in education after GCSEs? Would it be equitable for the government to increase the top rate of income tax to 50 per cent in a bid to make the distribution of income more equal?
4.   Sustainability of a policy: i.e. does a policy reduce the ability of future generations to engage in economic activity? Inter-generational equity is an important issue in many current policy topics for example decisions on which sources of energy we choose to rely on in future years.


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Leo Lingham


Questions include managing work situation, managing work relations, managing your boss, personal problems, career planning, career development, training, coaching, counseling etc


18 years working managerial experience covering business planning,
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