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About Jim Gawley
(Top Expert on this page)

Expertise
I welcome any type of question regarding direct marketing. My specialty is eMarketing, promoting businesses via email newsletters, carefully crafted websites and even cell phone text messaging. I am also well versed in all aspects of direct mail marketing.

Experience
I am currently VP of eMedia with Forbes Advertising & Marketing Group, Inc. I work with a wide variety clients including trade associations, retailers, restaurants, manufacturers and others.

Organizations
Member of the Email Experience Council

Member of the American Society of Association Executives

Publications
Wall Street Journal, New York Times and many local newspapers I have appeared on CNN and CNNfn.

Education/Credentials
BSBA graduate of Boston University

   

You are here:  Experts > Business > Marketing > Direct Marketing

SubjectDate AskedExpert

direct marketing11/11/2009Jim Gawley
  Q: sir,i have been selected as a business manager in a hardware and networking training institute,i ...
  A: Good day, I am not completely sure what type of business you are trying to promote, it sounds like a ...
Marketing6/30/2009Kyle Dietrich
  Q: I teach Kung Fu and Tai Chi and I am trying to find some effective ways to market what I do and find ...
  A: Richard, The best way to market yourself is to pick up the phone and establish some dialogue with ...
Marketing6/30/2009Jim Gawley
  Q: I teach Kung Fu and Tai Chi and I am trying to find some effective ways to market what I do and find ...
  A: Richard, I am not sure how far you want to reach out from your home base, but a list company like ...
Marketing6/30/2009Chris J. Christensen
  Q: I teach Kung Fu and Tai Chi and I am trying to find some effective ways to market what I do and find ...
  A: I would be more than happy to help you. Please send me your brochure to the following email, ...
Marketing6/30/2009Robert Danoff
  Q: I teach Kung Fu and Tai Chi and I am trying to find some effective ways to market what I do and find ...
  A: ' Your first question is quite simply answered via bing or google. You can do a search to find ...
Marketing6/30/2009Roberta Rosenberg
  Q: I don't know if you can assist me or have some ideas for my field. I teach Kung Fu and Tai Chi and ...
  A: The best route to great lists are through industry/trade associations. Many national organizations ...
Sending AD Pitch to Pepsi to use our song.6/26/2009Jim Gawley
  Q: my group www.myspace.com/cometotheotherside has a song that we believe would be a great fit for the ...
  A: Jasal, An expert in the area of advertising would be a lot more help for this question. A couple of ...
DIRECT MARKETING6/23/2009Kyle Dietrich
  Q: What is the diffrence between direct marketing and MLM?
  A: Guy, I'm going to try to keep this really simple. MLM (Multi-Level Marketing) refers to a ...
Debt Settlement Program6/9/2009Mark Swanson
  Q: Swanson I work in a call center in Bangladesh and we run a Debt Settlement program. We have been ...
  A: Robert, This is a great question, thanks so much for asking. First off, I would like to make a ...
direct mail brochures jumpstart6/5/2009Roberta Rosenberg
  Q: I was recently told a quick way to get a direct mail design is to scan the first page and then use a ...
  A: I think you're better off finding a good designer who can listen to what you want and give you the ...
E MARKETING6/1/2009Jim Gawley
  Q: I want to promote my Internet Seminars, and send emails to companies that might be interested in, ...
  A: Panos, My expertise is U.S. based. For an Internet seminar the prospect is going to want to see the ...
COLD CALL REBUTTALS4/7/2009Chris J. Christensen
  Q: Telemarking Questions Dear Sir or Madame: I have a Monument Restoration Company in which I Cold ...
  A: Greg thanks for the question. what you are getting is not uncommon at all, in fact, it is more ...
COLD CALL REBUTTALS4/7/2009Mark Swanson
  Q: Telemarking Questions Dear Sir or Madame: I have a Monument Restoration Company in which I Cold ...
  A: Greg, This is a great question. One of the best I have received to date. The first thing I would ...
fees?3/19/2009Chris J. Christensen
  Q: What is a good percentage to negotiate with an organization regarding a split of collected money? ...
  A: Marc thanks for the follow up. It really depends on what you are comfortable with. I have a ...
fees?3/17/2009Chris J. Christensen
  Q: What is a good percentage to negotiate with an organization regarding a split of collected money? ...
  A: Im not sure I understand what you are asking. Are you wanting to know what a fair fee is for a ...
fees charged?3/3/2009Chris J. Christensen
  Q: I want to market a science magic sho to church youth groups, organization(exp-Humane Society. ...
  A: Marc Thanks for the question. Your question is one that I get a lot. I have a candle ...
telemarketing2/28/2009Mark Swanson
  Q: im a group travel organizer and im looking for different ways to market my business, do you think ...
  A: Ishmell, This is a great question, and in reality it is tough to answer without knowing all of the ...
marketing2/28/2009Annette Yen
  Q: im a travel organzier and im currently in the process looking for clients for my travel organizer ...
  A: Let me start out by saying that my area of expertise is not in travel but in direct sales party plan ...
marketing2/28/2009Jim Gawley
  Q: im a travel organzier and im currently in the process looking for clients for my travel organizer ...
  A: For local exposure you can list your site for free at the following links: google link - ...
DR TV2/20/2009Kyle Dietrich
  Q: "Have you seen any sort of empirical study showing the rate of adoption/sales for new products ...
  A: Sy, While I haven't come across any recent marketing research indicating conversion rates for DRTV ...
*-* Flyers *-*2/6/2009Jim Gawley
  Q: I was wondering if I create fliers and put them under the wipers of cars and the owners of the cars ...
  A: Danny, It probably depends on the town you plan to do this in. Some may have ordinances against it. ...
business introduction letter2/3/2009Chris J. Christensen
  Q: Sir, In a few days i'll be starting a business of power tools ( drilling machines etc).I want to ...
  A: Nathan Thanks for the question. I want to let you in on a little secret. The content of the ...
Point in the right direction...12/21/2008Annette Yen
  Q: I need help going from hobby mode to business mode. I make bookmarks and bookmarks with coordinating ...
  A: Although my expertise is more in the Direct Sales/Home Party plan type of selling I do have a few ...
Mini-Plan11/16/2008Roberta Rosenberg
  Q: My friend is the marketing director for Coffee Master, a new hip and urban coffee house. In addition ...
  A: The cheapest, fastest way to promote CM is to locate CM on a local map and draw circles around it at ...
Selling oppurtunity seeker mailing list10/25/2008Roberta Rosenberg
  Q: I will have a list very soon that is very large filled with legit, opportunity seekers. Where can I ...
  A: Check out the list management companies listed here. I bet there will be a few looking for what you ...
home party business plan9/1/2008Annette Yen
  Q: I want to take the clothes that I make and sell and turn that into a home party business. I am ...
  A: Congratulations to you for your drive to help other people to make money! It sounds exciting. ...
Money mailer question8/23/2008Roberta Rosenberg
  Q: If I do a 10,000 mailing in an area.... How do we know if they actually mail 10,000 different ...
  A: If you're renting an exclusive list you may not be able to view the individual records as the file ...
business idea8/13/2008Mark Swanson
  Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ...
  A: Yes, they are a US based company but they do business all around North America, Canada and Mexico ...
business idea8/11/2008Mark Swanson
  Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ...
  A: In order to do this your still going to need a lot of what I explained above. Perhaps maybe not as ...
business idea8/11/2008Jim Gawley
  Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ...
  A: Sorry can't help with that part, especially since I am not familiar with the Canadian market. Maybe ...
business idea8/11/2008Dennis Lennon
  Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ...
  A: First few questions: -What field are you interested in? (What kinds of companies, products & ...
business idea8/11/2008Jim Gawley
  Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ...
  A: Kevin, There are a number of administrative things you are going to have to do to start your ...
business idea8/11/2008Chris J. Christensen
  Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ...
  A: first let me wish you good luck in any kind of business venture you decide to take on. Your ...
business idea8/11/2008Mark Swanson
  Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ...
  A: Kevin, In reality this answer could be an entire book. There is so much that needs to be done in ...
Presort Software Assistance8/5/2008Jim Gawley
  Q: I am trying to help our small business save money by taking advantage of bulk mailing postage ...
  A: Unless you are planning to mail a very large volume each year your best bet would be to use an ...
losing business7/29/2008Chris J. Christensen
  Q: i have owned a hair salon for 27 years between the plethera of salons that have gone up in my area ...
  A: Unfortunately you are in the same boat as a lot of hair and tanning salons. You must first look at ...
Considering DRTV7/16/2008Dennis Lennon
  Q: I have a great new baby product and it demonstrates well. Does not sell well in print but at trade ...
  A: Actually it's pretty rare that a product create instant retail interest. I explored the website and ...
managing a direct marketing campaign6/16/2008Jim Gawley
  Q: elucidate on the stages of managing a direct marketing campaign
  A: Richard, Without any details on the type of campaign or the type of product/service I can only give ...
Direct Marketing Claims6/12/2008Chris J. Christensen
  Q: How long is a company allowed to use the claim: 'new and improved' in their marketing materials? I ...
  A: Sue thanks for the question. I know of many businesses that use the term new and improved for much ...
TV direct marketing of established product6/11/2008Mark Swanson
  Q: I have a patented product which I created. It is a pet product...a cat scratching post feeder. I ...
  A: First, off feel free to call or e-mail me anytime. I don't mind at all and I love to help. ...

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Questions by
Active Experts:
Roberta RosenbergAnnette YenJim Gawley
Robert DanoffMark SwansonChris J. Christensen
   

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