Direct Marketing/Questions Answered by Expert Roberta Rosenberg
| Subject | Date Asked |
| Medical Marketing | 12/5/2011 |
| Q: Roberta - I'm am preparing to develop a marketing campaign for a physical therapy center I ... A: Fastest way to do this is to work with a list broker who specializes in household and/or consumer ... | |
| Direct Mail | 8/20/2010 |
| Q: I will be mailing my first sales letter, and don't know how to create those sales letters that are ... A: Congrats on your getting your first sales letter out the door. Here are a few options to turn your ... | |
| Email Marketing | 1/23/2010 |
| Q: Our company is specialized in the trading mainly of computer and printer supplies. We have been ... A: To answer your first question ... you should ideally have the specific name/email address of the ... | |
| co-op advertising | 1/1/2010 |
| Q: I have a small carpet cleaning company and would appreciate any advise or input on the way we ... A: I think this can be a great idea that can reduce your costs and perhaps even become a revenue stream ... | |
| Marketing | 6/30/2009 |
| Q: I don't know if you can assist me or have some ideas for my field. I teach Kung Fu and Tai Chi and ... A: The best route to great lists are through industry/trade associations. Many national organizations ... | |
| direct mail brochures jumpstart | 6/5/2009 |
| Q: I was recently told a quick way to get a direct mail design is to scan the first page and then use a ... A: I think you're better off finding a good designer who can listen to what you want and give you the ... | |
| Mini-Plan | 11/16/2008 |
| Q: My friend is the marketing director for Coffee Master, a new hip and urban coffee house. In addition ... A: The cheapest, fastest way to promote CM is to locate CM on a local map and draw circles around it at ... | |
| Selling oppurtunity seeker mailing list | 10/25/2008 |
| Q: I will have a list very soon that is very large filled with legit, opportunity seekers. Where can I ... A: Check out the list management companies listed here. I bet there will be a few looking for what you ... | |
| Money mailer question | 8/23/2008 |
| Q: If I do a 10,000 mailing in an area.... How do we know if they actually mail 10,000 different ... A: If you're renting an exclusive list you may not be able to view the individual records as the file ... | |
| Reaching people with debt problems? | 1/21/2008 |
| Q: problems. The center qualifies them on the phone then forward them to a debt company I'm working ... A: I'd definitely look for a list broker with experience in these kinds of lists - there are many and ... | |
| Smoothies and sandwiches | 1/18/2008 |
| Q: I was offered a job recently to be the marketing director for a restaurant that sells smoothies, ... A: Yours, however, is a big question that can't be adequately handled in this format. I did a Google ... | |
| Getting an appointment | 12/4/2007 |
| Q: We are looking for some help and guidance with regard to seeking an appointment with CEO's and major ... A: While your request requires a lot more than a few minutes ... what I suggest is going after these ... | |
| Marketing Options | 9/20/2007 |
| Q: Good afternoon, I am a new business owner in the pizza market and I am hoping that you may be ... A: Congrats on the new biz! As you'll soon discover, you can't do everything, so what you want to do is ... | |
| marketing short film | 8/20/2007 |
| Q: I am a film maker and so far have been making short films. What is the best way of marketing these? ... A: " Who is the audience for your films. What are their demographics? Are you looking simply to show ... | |
| seo process | 4/29/2007 |
| Q: I have heard a lot about seo and sem processes. I am a recent college graduate and I live in Sydney ... A: There's no one perfect source, Brad. But as luck would have it, I did find this excellent list of ... | |
| Marketing a new product | 4/18/2007 |
| Q: I am one of the influential sales representatives involved with that end of the business… Anyhow, ... A: They are completely on point for the expansion your company is looking to undertake. However, they ... | |
| Writing a sales letter | 1/20/2007 |
| Q: For the short term I am sending out letters to a small database of retailers requesting an ... A: I generally charge to review/critique sales letters but I will give you a key point for your ... | |
| Type of Campaign? | 11/29/2006 |
| Q: Roberta, This bundling of services is being targeted to massage therapists. What do you think is ... A: after a little research, I can see you've been tracking down as much info as possible from several ... | |
| website marketing | 10/28/2006 |
| Q: Firstly, what are your thoughts on paid traffic for websites? E.g. if you buy 500,000 hits on ure ... A: In reviewing your question, it looks like you're looking for a cheap, fast way to generate a lot of ... | |
| How to market my product | 10/21/2006 |
| Q: We have a tiny company and we have developed special effects units for musicians using vacuum tubes, ... A: Not knowing enough the specifics of your product, the following is a general outline that you'll ... | |
| bulk e-mailing | 9/4/2006 |
| Q: Some of these thing are easy--I'll be selling a confidence building, one-on-one, 10-15 minute per ... A: Some of these thing are easy--I'll be selling a confidence building, one-on-one, 10-15 minute per ... | |
| bulk e-mailing | 9/3/2006 |
| Q: I, too, am a volunteer here on EXPERT.COM under Real Estate...Buying or Selling; so I thought this ... A: Yours is a more complex question that requires a comprehensive answer, but the long and short is ... ... | |
| Fraudulent online businesses | 8/25/2006 |
| Q: I have been very intersred in joining an online business. I recently came across CDC Marketing Ltd ... A: I haven't heard of this guy which may not mean anything. On the other hand, there are buckets of ... | |
Direct Marketing
Answers by Expert:
Roberta Rosenberg
Top Expert on this page
Expertise
Direct Marketing - I have been in DM industry for over 20 years. Have owned my own agency for 20. Specialize in B2B, publications marketing. SEO expert, too. Work in all print/electronic/web media. Can answer just about any question in this area. Again, what I do not know I can find out.
Experience
BS in Communications from University of MD. Treasurer and President of Women's Direct Response Group/DC Chapter (1985-87, 1988-89). Member of the Direct Marketing Association of Washington. 2000 Program Chair for annual 2-day conference.
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