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About Roberta Rosenberg
(Top Expert on this page)

Expertise
Direct Marketing - I have been in DM industry for over 20 years. Have owned my own agency for 20. Specialize in B2B, publications marketing. SEO expert, too. Work in all print/electronic/web media. Can answer just about any question in this area. Again, what I do not know I can find out.

Experience
BS in Communications from University of MD. Treasurer and President of Women's Direct Response Group/DC Chapter (1985-87, 1988-89). Member of the Direct Marketing Association of Washington. 2000 Program Chair for annual 2-day conference.
   

You are here:  Experts > Business > Marketing > Direct Marketing

Questions Answered By Expert  Roberta Rosenberg 
In Category  Direct Marketing

SubjectDate Asked

Marketing6/30/2009
  Q: I don't know if you can assist me or have some ideas for my field. I teach Kung Fu and Tai Chi and ...
  A: The best route to great lists are through industry/trade associations. Many national organizations ...
direct mail brochures jumpstart6/5/2009
  Q: I was recently told a quick way to get a direct mail design is to scan the first page and then use a ...
  A: I think you're better off finding a good designer who can listen to what you want and give you the ...
Mini-Plan11/16/2008
  Q: My friend is the marketing director for Coffee Master, a new hip and urban coffee house. In addition ...
  A: The cheapest, fastest way to promote CM is to locate CM on a local map and draw circles around it at ...
Selling oppurtunity seeker mailing list10/25/2008
  Q: I will have a list very soon that is very large filled with legit, opportunity seekers. Where can I ...
  A: Check out the list management companies listed here. I bet there will be a few looking for what you ...
Money mailer question8/23/2008
  Q: If I do a 10,000 mailing in an area.... How do we know if they actually mail 10,000 different ...
  A: If you're renting an exclusive list you may not be able to view the individual records as the file ...
Reaching people with debt problems?1/21/2008
  Q: problems. The center qualifies them on the phone then forward them to a debt company I'm working ...
  A: I'd definitely look for a list broker with experience in these kinds of lists - there are many and ...
Smoothies and sandwiches1/18/2008
  Q: I was offered a job recently to be the marketing director for a restaurant that sells smoothies, ...
  A: Yours, however, is a big question that can't be adequately handled in this format. I did a Google ...
Getting an appointment12/4/2007
  Q: We are looking for some help and guidance with regard to seeking an appointment with CEO's and major ...
  A: While your request requires a lot more than a few minutes ... what I suggest is going after these ...
Marketing Options9/20/2007
  Q: Good afternoon, I am a new business owner in the pizza market and I am hoping that you may be ...
  A: Congrats on the new biz! As you'll soon discover, you can't do everything, so what you want to do is ...
marketing short film8/20/2007
  Q: I am a film maker and so far have been making short films. What is the best way of marketing these? ...
  A: " Who is the audience for your films. What are their demographics? Are you looking simply to show ...
seo process4/29/2007
  Q: I have heard a lot about seo and sem processes. I am a recent college graduate and I live in Sydney ...
  A: There's no one perfect source, Brad. But as luck would have it, I did find this excellent list of ...
Marketing a new product4/18/2007
  Q: I am one of the influential sales representatives involved with that end of the business… Anyhow, ...
  A: They are completely on point for the expansion your company is looking to undertake. However, they ...
Writing a sales letter1/20/2007
  Q: For the short term I am sending out letters to a small database of retailers requesting an ...
  A: I generally charge to review/critique sales letters but I will give you a key point for your ...
Type of Campaign?11/29/2006
  Q: Roberta, This bundling of services is being targeted to massage therapists. What do you think is ...
  A: after a little research, I can see you've been tracking down as much info as possible from several ...
website marketing10/28/2006
  Q: Firstly, what are your thoughts on paid traffic for websites? E.g. if you buy 500,000 hits on ure ...
  A: In reviewing your question, it looks like you're looking for a cheap, fast way to generate a lot of ...
How to market my product10/21/2006
  Q: We have a tiny company and we have developed special effects units for musicians using vacuum tubes, ...
  A: Not knowing enough the specifics of your product, the following is a general outline that you'll ...
bulk e-mailing9/4/2006
  Q: Some of these thing are easy--I'll be selling a confidence building, one-on-one, 10-15 minute per ...
  A: Some of these thing are easy--I'll be selling a confidence building, one-on-one, 10-15 minute per ...
bulk e-mailing9/3/2006
  Q: I, too, am a volunteer here on EXPERT.COM under Real Estate...Buying or Selling; so I thought this ...
  A: Yours is a more complex question that requires a comprehensive answer, but the long and short is ... ...
Fraudulent online businesses8/25/2006
  Q: I have been very intersred in joining an online business. I recently came across CDC Marketing Ltd ...
  A: I haven't heard of this guy which may not mean anything. On the other hand, there are buckets of ...

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