Direct Marketing/Questions Answered by Expert Jim Gawley
| Subject | Date Asked |
| Contacting schools with audio recording programs | 6/14/2010 |
| Q: I'm putting together a very unique songwriting contest that I'd like to share with schools that have ... A: Dave, There are plenty of list companies out there that can provide mailing lists in a certain ... | |
| Selling Insurance Services | 4/16/2010 |
| Q: Am an appointed agent with an insurance comapny and wanted to know how besed I can market ... A: Not sure how much more help I can give. You must be clear in your sales pitch about the benefits of ... | |
| Seeling Insurance | 4/12/2010 |
| Q: Am an appointed agent with an insurance comapny and wanted to know how besed I can market ... A: Ronnie, It is difficult to market to anyone via text unless you have explicit opt in permission. ... | |
| Information on marketing | 3/26/2010 |
| Q: Mr. Sir: I am an architect and try to sell house plans in the net but I can not lift off. My product ... A: My expertise is mainly in marketing to people in the U.S. When I do a Google search for house ... | |
| Email Marketing | 1/23/2010 |
| Q: Our company is specialized in the trading mainly of computer and printer supplies. We have been ... A: Sorry for the delay, it has been quite the week. Keep in mind my expertise is in the U.S. market. I ... | |
| direct marketing | 11/11/2009 |
| Q: sir,i have been selected as a business manager in a hardware and networking training institute,i ... A: Good day, I am not completely sure what type of business you are trying to promote, it sounds like a ... | |
| Marketing | 6/30/2009 |
| Q: I teach Kung Fu and Tai Chi and I am trying to find some effective ways to market what I do and find ... A: Richard, I am not sure how far you want to reach out from your home base, but a list company like ... | |
| Sending AD Pitch to Pepsi to use our song. | 6/26/2009 |
| Q: my group www.myspace.com/cometotheotherside has a song that we believe would be a great fit for the ... A: Jasal, An expert in the area of advertising would be a lot more help for this question. A couple of ... | |
| E MARKETING | 6/1/2009 |
| Q: I want to promote my Internet Seminars, and send emails to companies that might be interested in, ... A: Panos, My expertise is U.S. based. For an Internet seminar the prospect is going to want to see the ... | |
| marketing | 2/28/2009 |
| Q: im a travel organzier and im currently in the process looking for clients for my travel organizer ... A: For local exposure you can list your site for free at the following links: google link - ... | |
| *-* Flyers *-* | 2/6/2009 |
| Q: I was wondering if I create fliers and put them under the wipers of cars and the owners of the cars ... A: Danny, It probably depends on the town you plan to do this in. Some may have ordinances against it. ... | |
| business idea | 8/11/2008 |
| Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ... A: Sorry can't help with that part, especially since I am not familiar with the Canadian market. Maybe ... | |
| business idea | 8/11/2008 |
| Q: I am interested in establishing a telemarketing firm. I have years of experiene in telemarketing and ... A: Kevin, There are a number of administrative things you are going to have to do to start your ... | |
| Presort Software Assistance | 8/5/2008 |
| Q: I am trying to help our small business save money by taking advantage of bulk mailing postage ... A: Unless you are planning to mail a very large volume each year your best bet would be to use an ... | |
| managing a direct marketing campaign | 6/16/2008 |
| Q: elucidate on the stages of managing a direct marketing campaign A: Richard, Without any details on the type of campaign or the type of product/service I can only give ... | |
| how to start marketing | 4/28/2008 |
| Q: i have joined a company as a independent rep, but i am not sure how to get my website to be viewed ... A: First you are going to want to make sure your site is optimized for Organic search. Many people ... | |
| Where is the coffee machines sole best(www.sovoco.com)? | 3/12/2008 |
| Q: I'm a manufacturer of coffee maker and coffee machine,such as full automatic coffee ... A: Peter, I am not clear who you want to target - individual customers or buyers at retail outlets. If ... | |
| Difference between direct and personal selling | 10/19/2007 |
| Q: I have read a post on the difference between direct and personal selling. "Direct marketing is a ... A: I am not really an expert in this area of sales, but from my knowledge direct selling and personal ... | |
| Building a list of email addresses | 10/6/2007 |
| Q: Jim, I'm actually running a western cafe in China. I'm thinking that people who have email ... A: One of the best ways to start gathering emails is with your customers. Give them a card that asks ... | |
| reg: email marketing | 9/20/2007 |
| Q: I am a product marketing at egrabber inc., I am planning to do an email blast. Please can you ... A: Shawn, Email marketing is my specialty at ForbesAMG. We have a solution that "does it all," but our ... | |
| eMarketing | 9/4/2007 |
| Q: First, let me thank you for making yourself available in this forum. About a year ago, I became ... A: Eric, This looks like an interesting product. I see the benefits for businesses for webcasting or ... | |
| e mail marketing | 7/13/2007 |
| Q: now after one has complied opt in e mails of about 10000,and wants to sen them what kind of soft ... A: There are a number of options out there, but I don't know of any that are free. These companies are ... | |
| Re:Best ways to get traffic to your web site | 6/23/2007 |
| Q: I helped create a web site for husband and wife team of chiropractors.. Dr. Bob, told me about this ... A: Carol, You did a good job with the site for a first venture. You want to optimize the site for ... | |
| targeting people | 6/5/2007 |
| Q: is it possible to target particular people using e mail blasters if it is give the name of asite ... A: I am not sure exactly what you want to do. If you have a website the best way to build an email list ... | |
| Marketing a new product | 4/18/2007 |
| Q: I am one of the influential sales representatives involved with that end of the business… Anyhow, ... A: Markus, I am not sure how much homework you have done on the industry. It is going to be very ... | |
| publishing a book | 3/28/2007 |
| Q: i have a book i wrote and i want to know the proper steps to get it published. A: Matthew, I am not an expert in this field, but if you search google for "publishing a book" you will ... | |
| Question about product development | 1/25/2007 |
| Q: Where can I find a company that will design and manufacture a product(mousse for the hair)I wish to ... A: Tim, If you are going to manufacture a large volume you would be looking for a contract ... | |
| Writing a sales letter | 1/20/2007 |
| Q: Further to my previous question and your very kind reply. For the short term I am sending out ... A: Nobbie, I think you need to address what you are selling at the beginning of the letter. As it ... | |
| Type of campaign? | 12/20/2006 |
| Q: "Also the long scrolling format of the website was difficult to get through." Would it really be ... A: You might want to list your 6 product benefits as single sentences within the 1st one or two screens ... | |
| Type of campaign? | 11/29/2006 |
| Q: Jim, This bundling of services is being targeted to massage therapists. What do you think is the ... A: Sorry for my delayed response. I think massage therapists would see 2 distinct values from your ... | |
| Website marketing | 10/28/2006 |
| Q: I was wondering if you would give your opinion on a couple of issues... Firstly, what are your ... A: Difficult to answer this without knowing what your goal is in driving traffic to your site and what ... | |
| Marketing new website | 9/27/2006 |
| Q: I am starting a conservative political website. How can I let people know that the website exists? A: Do some research on search engine optimization and pay per click search campaigns. Also participate ... | |
| Best way to promote my self | 9/27/2006 |
| Q: i am a free lance and i earn money always that i sell the products of the construction business i ... A: I am not sure if I am understanding you completely and I am not sure if you want to market in the ... | |
Direct Marketing
Answers by Expert:
Jim Gawley
Top Expert on this page
Expertise
I welcome any type of question regarding direct marketing. My specialty is eMarketing, promoting businesses via email newsletters, carefully crafted websites and even cell phone text messaging. I am also well versed in all aspects of direct mail marketing.
Experience
I am currently VP of eMedia with Forbes Advertising & Marketing
Group, Inc. I work with a wide variety clients including trade associations, retailers, restaurants, manufacturers and others.
Organizations
Member of the Email Experience Council
Member of the American Society of Association Executives
Publications
Wall Street Journal, New York Times and many local newspapers
I have appeared on CNN and CNNfn.
Education/Credentials
BSBA graduate of Boston University
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