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About Amanda Vega
Expertise
Any questions involving web development, search engine optimization, social media and the like.

Experience
Over 17 years experience in interactive - was 22nd employee of AOL, currently own a full service agency in the area of web, PR, social media, and the like.

Organizations
IAB, SEMPO, Social Media Club

Publications
NYTimes, Wall Street Journal, AdAge

Education/Credentials
MBA, Columbia Unversity

Past/Present Clients
Banana Republic, WebMD, BBDO Worldwide

You are here: Experts > Industry > Internet Technology > E-Commerce, Web Businesses > Adwords

E-Commerce, Web Businesses - Adwords

Expert: Amanda Vega - 11/7/2009

Question
QUESTION: Hi there,

Website: www.eve-online.com

I want to generate new game subscribers to join this service and my intention is to generate new subscribers as cost effectively as possible and I want to grow my subscriber base in the key markets:

United Kingdom, United States, Australia and Canada. I’ll assume that each subscriber generates $15 US revenue per month.

What I want to know is how to set up a basic outline of Adwords account structure with campaign names, ad groups and anything else that is required to set up Adwords account.

I guess I’m new to this and am seeking advise on how to achieve the above?

ANSWER: Honestly all of these questions are pretty easily answered once you sign up for AdWords. The screens, videos, and tutorials are pretty straight forward. I'd love to give you a more involved answer, but the questions are dependent upon so many things including your comfort overall with ad buys, the number of campaigns you have going, your budget and the like. If you are confused inside of AdWords you can reach out to one of their reps at a certain budget, or you can also find professional PPC buyers to manage this and other things for you to make the campaigns even more successful. Good PPC campaigns are monitored multiple times a day and require many copy styles, offers, and the like to raise conversion.

Amanda Vega
http://www.amandavega.com

---------- FOLLOW-UP ----------

QUESTION: A more detailed answer would certainly help.

Answer
I agree. And for the level of answer you need to not waste your investment, you should seek the advice of a professional. There is a depth of understanding that cannot be explained in a forum. You would best be served by paying a professional to be honest. Our firm or thousands of others can help with answering some of these questions for free to some degree, but the reality is that like any other profession it's taken years to gain the knowlege and it should be treated as such. Again - try reaching out to google adwords. They will have a monetary incentive to go deeper.

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