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About Amanda Vega
Expertise
Any questions involving web development, search engine optimization, social media and the
like.
Experience
Over 17 years experience in interactive - was 22nd employee of AOL, currently own a full service agency in the area of web, PR, social media, and the like.
Organizations
IAB, SEMPO, Social Media Club
Publications
NYTimes, Wall Street Journal, AdAge
Education/Credentials
MBA, Columbia Unversity
Past/Present Clients
Banana Republic, WebMD, BBDO Worldwide
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You are here: Experts > Industry > Internet Technology > E-Commerce, Web Businesses > sem channels
Expert: Amanda Vega - 11/5/2009
Question
Besides Adwords, what search engine marketing channels can be used today to generate new subscribers to websites?
Answer
Hi Chris,
I would work on a few things including an inbound link campaign, some social media (which helps with the latter,) some press and some article marketing to help with your organic SEO. (I'm assuming you've already worked with someone to organically get the site as high as you can and that you are changing content to that site frequently to feed the engines...)
Other PPC outlets: consider your MSN/Yahoo/Bing's of the world and then if you have international customers, you can go to third tier engines and ad networks for more reach.
Amanda Vega
http://www.amandavega.com
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