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About Emmett Smith
Expertise
I can answer questions about everything involved in starting and operating an online business.

Experience
10 years of putting websites online

Organizations
American Marketing Association

Education/Credentials
BA Marketing

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eWebproducts, eWebTelecom, E/O Networks, RealTime Access, others

 
   

You are here:  Experts > Industry > Internet Technology > E-Commerce, Web Businesses > affiliate marketing

E-Commerce, Web Businesses - affiliate marketing


Expert: Emmett Smith - 3/2/2009

Question
I don't know anything about selling on the internet but, have been hearing about affiliate marketing and would like to know if these are scams(ex:clickbank)? Does one have to have a website of theirown own to do this?

Answer
There are two types of affiliate marketing.

Network Marketers sign up people to sell their pyramid schemes and call them affiliates. The people who make money doing this are the people at the top of the pyramid. Most of the people who pay for the programs don't make any money. They have also laid claim to the term MLM or multi-level marketing an dgiven it a bad name.

Almost every product that you buy is provided to you through multi-level marketing and it has been used since the time of the Roman Empire.

Respectable companies set up affiliate programs and pay their affiliates to sell good products online from their websites. This is no different than buying something fro a retail store. Many companies access large numbers of these true affiliate marketers through affiliate member sites like Linkshare, Commission Junction, and  Clickbank. You can represent top companies and make a good living selling good products to happy customers who will revisit your site to buy more. The trick, as it is with retail stores, is to have a lot of traffic to your site. Creating this traffic is the hard part and you must learn about SEO, adwords, and pay for a sufficient amount of advertising. Linkshare represents information products and you can sell books, how-to manuals, and other information products. Some of the Network Marketers' pyramid schemes are also sold on Clickbank so, you have to choose your products wisely.

This link will give you access to some free ebooks on the subject.

http://ewebsmith.com/nl052707.html

This link will give you access to more information about online businesses. http://ewebsmith.com/OLBus/olbusindex.html

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