AboutChristine Milot Expertise I can answer questions pertaining to web design, graphic design, e-marketing, social
marketing, search engine management and optimization, pay per click, affiliate marketing,
landing pages, content management systems, shopping cart systems, email marketing,
online video marketing, podcasting, list purchasing, link development, web analytics and
almost anything related to building an internet marketing strategy to effectively grow an
e-commerce or web business with success.
Experience Online and offline marketing. Web design, graphic design and e-marketing.
Education/Credentials MA in Design and MFA in Interactive Computer Design
Question I really need to thank you for your answers. I could not make a follow-up since the i had reached the limit for follow-ups.
I will go straight to the bottom-line now since i think it is time to do that.
I am an admin for site which sells cycles and other related products.
My employer pays me in an ad/hoc basis.It pays me each time i make an improvement for the site.
I do not have a monthly salary i mean. The other days i had a discussion with him in which i asked him for a monthly salary he told me that his needs are not so big to justify a monthly salary at least part time. To motivate me he said create the audience for the site, create the need and then we will begin talking about salary.
That is why i wanted to know if the workload of a site can reach to a level that requires the presence of an employee.
From what i understood that depends on the site.
In all these answers you gave me, indirectly you confirmed that.
My only worry is if the site of a cycles store can ever have such a workload that it will require a separate employ.
We are not talking about amazon here but a simple retail store with a client base of 300.
The owner truly wants the site to be made a profitability machine.
Do you have anything to say after i mentioned to you what is really going on with me and my proffesional status?
I am awaiting your answer eagerly.
Answer Yes, It would take some time and a lot of effort to get to a point where you were generating enough traffic to the site for the profitability margins are high enough to make a full-time salary at it, but its not impossible. Here are some ideas to consider.
1. For a small store using PayPal as the cart is an excellent way to keep upfront costs down and implement online shopping. Its fairly easy, their customer support is very good and the documentation is easy to follow as well. This is a good place to start but evaluate it as it gets larger.
2. Make sure the design is easy to use. Structure it so its easy to find items and information. For example most stores have general information in the top navigation and then use the left column for product items/categories. It makes it a lot easier and more professional starting out. Clients will only purchase from a site that they are comfortable with. It needs to look secure and have quality.
3. Make your main page "offer" heavy. Focus on your products and offer the opportunity for the buyer to easily buy at this point.
4. Develop a marketing plan you can live with and expand it all of the time. Every piece of print collateral should have the URL and offer incentives to bring people to the site. Consider selling parts and accessories, helmuts, shoes, clothes and the extras...
5. Market the site online. Use twitter, use e-mail marketing to your client base, start a Facebook page for the store, and anything else you can think of that you have time to do. Evaluate what people respond to and then drop the things that don't work over time. Start an affiliate marketing program and work with vendors to do some advertising on your site.
6. If you can generate some real traffic on the site and open the market wide for example reach audiences that cycle throughout the US, you might get a vendor to sponsor an advertisement on the site. You ned to think like a marketer to get this going.
