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About Steve Valiquette
Expertise
Service providers and customers alike can benefit from my experience in establishing Service Level Agreements (SLAs), Call Center Support Procedures, Issues Management, Special Event Procedures, Disaster/Recovery Planning, Catastrophic Event Management, and day-to-day Server Farm issues. I also have significant experience in project management, project lifecycle planning and product development. I can contribute to many "how-tos" like: how to build a website, how to develop project management procedures, How to get the most from your hosting provider and much more.

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Transitions Optical, IBM, Intel, Computer Sciences Corp, Imperial Chemical Industries, Victoria Secrets, Federal Bureau of Investigation, Bank of America, SEARS, State Street Bank, Peterson's CollegeQuest, Mobil Oil Corporation, Sprint PCS, MCI/Worldcom, UPS.

 
   

You are here:  Experts > Industry > Internet Technology > E-Commerce, Web Businesses > Need advice

E-Commerce, Web Businesses - Need advice


Expert: Steve Valiquette - 1/15/2004

Question
  Hello Steve-  I am thinking of investing in a company called GetMeBenfits owned by a company called Cossey, Anderson & Taylor Marketing, LLC .  They are a "co-pay and discount prescription card services company" based in Sarasota FL.  Their web site is  http://www.getmebenefits.com

  They offer what seems to be quite a good bargain, a 'one-time' fee of $10 to obtain a discount card that offers drug discounts.  They mention an associate company called ScriptSolutions so I'm wondering if Getmebenefits is an afilliate of some sort or just perhaps selling memberships to some other service or site.

  Would you have any ideas about this company and if they are just a 'pass-through' operation and if they may be a good company?

 Thank you

Michael Banks
mbanks@mastersite.net

Answer
Michael,

GetMeBenefits.com is an agent reselling products from Protective Marketing Enterprises, Inc., which is huge in the "not insurance" discount percription card market (they do Sam's Club and just about everyone elses).

Oddly enough, PME is owned by Protective Life Corp (nyse: PL) which IS an insurance company, based in Birmingham, AL.

The scale that GetMeBenefits.com seems to be operating on is weak, especially compared to the huge marketing efforts of PME's bigger customers - and their website design reinforces that.

So what we have right now is an agent operating on commissions whose only product they own is a quick website they put together. How are they going to market this? This is the age-old dot.com dilemma that burned through $$$$ trying to compete with the brick and mortar's superior infrastructure.

For instance, Sam's Club distributes perscription card solicitations to all their members. These offers are backed by the huge credibility of Sam's Club. As a result, they sell thousands of these. This is what GetMeBenefits.com is competing against. I know they could present an agruement that it won't take many sales to be profitable, and they are probably right. But it WILL take a lot to get people to find them as credible as the big retail marketers.

I love investing and have done so successfully. In my opinion, there's nothing here that stands out as a stellar investment op...but in all fairness, I don't have all the details that you have. So, what we have is an opinion based upon a scenerio.

I hope this helps and if so, kindly provide some feedback ratings!

-- Steve Valiquette

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