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About Nick L
(Top Expert on this page)

Expertise
In the subject of e-commerce I can answer questions related to shopping carts, credit card processing, SEO & SEM, and general issues related to setting up an online business.

Experience
I have owned and maintained two e-commerce sites (northcedar.com) and (outdoorfurnitureplus.com), for the past 4 years. I have also designed two e-commerce sites for other people. Both on the Miva platform. I have written a customer service column for Practical Ecommerce since it was founded last July. During the past four years I have fine-tuned my skills in SEO and SEM. Reading several books on the subject, and by experimenting with my own strategies. I have always been successful in achieving good rankings for my sites in key search terms.

Publications
I have written a customer service column for Practical Ecommerce since it was founded last July.

Education/Credentials
B.A. Communications

Awards and Honors
OutdoorFurniturePlus.com was featured on the Miva Merchant monthly gallery feature.

   

You are here:  Experts > Industry > Internet Technology > E-Commerce, Web Businesses

Questions Answered By Expert  Nick L 
In Category  E-Commerce, Web Businesses

SubjectDate Asked

Directories4/16/2008
  Q: Recently I installed new ecommerce software. In an effort to keep my server organized, I put the ...
  A: From an SEO standpoint it is probably best to have your store in your root directory. Unless your ...
E-website4/11/2008
  Q: Good day I want to start selling products online What will I need (software programs ect.) to start ...
  A: There are a bunch of options when selling online. You could sell via eBay and use Paypal for ...
Types of credit card transactions3/17/2008
  Q: I'm setting up a webstore selling both products and subscriptions. I'd like to know what options are ...
  A: Sorry for the delay in my response. Subscriptions can be a tricky thing. I have a subscription site ...
Identity Crisis2/27/2008
  Q: What’s the best way to optimize the home page of a website that sells many different types of ...
  A: What you really need to do is pick no more than 5 to 8 keywords to optimize for one page, even your ...
Punctuation in keywords meta tag2/10/2008
  Q: I know the engines don’t use the keyword tag much anymore but while optimizing a page, I like to add ...
  A: I think it's best to use proper punctuation in the meta data. The description tag is what shows up ...
Reconfiguring URL's1/15/2008
  Q: I am using eCommerce Software for my online business. It resides in its own directory called ...
  A: Good question. First off, it's absolutely beneficial to have your category > product pages as close ...
Credit card Accounts...What To Look For1/1/2008
  Q: I am writing you because I am really new to the whole bit about accepting credit cards. I am a Los ...
  A: sorry for the delay in my response, I am on vacation. Credit cards are not as complicated as you ...
Processing Credit Cards and Shipping12/20/2007
  Q: I am currently developing a custom ecommerce site for a client (I am a web developer, and this is ...
  A: If your ecommerce system cannot create any custom rules, like adding charges for distant shipping ...
Header Tags12/18/2007
  Q: I have a question regarding using Header Tags with respect to SEO. A typical Product page on an ...
  A: Sorry, for the delay in answering the question! I don't think the H3 tag will necessarily be seen ...
Website Help12/12/2007
  Q: Someone already owns the website that I want. It is an individuals personal website. The website has ...
  A: This is a good question, that does not have a simple yes-no answer. It depends on the following ...
e-commerce10/30/2007
  Q: is e-commerce a type of information technology?
  A: Information technology has to do with data or information, and the storage, processing, or use of ...
Ecommerce website8/28/2007
  Q: I've looked into some "do it yourself" website designers like bigstep.com, citymax.com, ...
  A: I have never found a do-it-yourself web design service for ecommerce. It would not be a good idea ...
Internet Sales8/26/2007
  Q: Can one really create a website and eventually do well in internet sales and drop shipping providing ...
  A: Of course, it is possible to do very well with internet sales. I opened my first store ...
re: protecting an eBook6/28/2007
  Q: off. 1. Can I make it where the Thank You page gives each buyer a unique code that changes after ...
  A: That is a good question. I am truly not sure. I am currently writing an ebook and have not dealt ...
seo6/17/2007
  Q: using laymans language plaese tell how i can put my site to be on the top 5 of google and yahoo ...
  A: This is a long and involved process. It's not just one simple answer. The key is to identify the ...
Will I be penalized?5/4/2007
  Q: I have an account with LinkPartners.com. This is a company that lists you in their database as ...
  A: I don't think sites like this will hurt you. As long as you have full control over who you exchange ...
shopping cart3/10/2007
  Q: I want to implement a shopping cart solution where I can sell my products (around 500). I know that ...
  A: I understand your confusion and your situation. I too have been in the same boat, but 4 years ago I ...
Ready to put my head through the wall!2/13/2007
  Q: Good Day- I hope you can help me. I've operated a small business for 7 years. Stateside Orders ...
  A: I hear the deperation in your voice, I too have had those feelings when starting my e-businesses. I ...
Critique Needed1/2/2007
  Q: I need you to critique my website for my babysitting business. I want to make it better by changing ...
  A: The site is very nice, however since it is a Geocities site, it may be hard to find. If you had your ...
Title Tag12/13/2006
  Q: If I may, I would like to ask a follow up regarding the Description Tag. My understanding is that ...
  A: I would love to help you further but this is outside of my realm of knowledge. The rules of SEO ...
Title Tag12/13/2006
  Q: I’m trying to figure out the best way to construct the Meta Title Tag. Let’s say I sell a product ...
  A: It is true that putting too much in the tag is not good. However, that mainly applies to repeating ...
Setting up an online store11/30/2006
  Q: I have one more question : is it a good idea to set up an account with " yahoo store "? and one ...
  A: I don't see any problem with you selling from Canada, many merchants do that. I would just make sure ...
Setting up an online store11/29/2006
  Q: I would like to set up an online store to sell dog furniture . I did my research and found a ...
  A: It sounds like you have products that have a good selling potential. If you want the business to be ...
online craft store11/24/2006
  Q: I'm building a craft website for my girlfriend. We plan on using PayPal to make the transactions on ...
  A: Whatever you do be sure to use a cart that is scalable. That means, something that is good when you ...
Inbound Links11/23/2006
  Q: I have heard of sites improving their search engine ranking by hiring someone to create hundreds of ...
  A: I would NOT under any circumstances pay for inbound links. Never, never, never. The service that is ...
google11/10/2006
  Q: how does google make it's money?
  A: Google makes money many different ways. The main way is it sells advertising on its search engine, ...
Shopping Carts11/4/2006
  Q: Nick, Thank you so much for your help. Could you tell me where I can check out Miva? Thanks ...
  A: No problem Diana, Check out http://smallbusiness.miva.com/ There are also many hosts that will ...
Shopping Carts11/3/2006
  Q: If I can get the files to convert to excel, should it then be fairly easy to transfer all items as ...
  A: Yes if you can get your data into an excel format (spreadsheet) it should be easier to import them. ...
Shopping Carts11/3/2006
  Q: Nick, Thank you for the quick response. First let me start by saying that this is the first time I ...
  A: I am not sure how to help since it sounds like the product materials you have are limiting. ...
Shopping Carts11/3/2006
  Q: how are you? I'm not sure if you can help me or not but if not, maybe you can point me in the right ...
  A: I understand your frustration, as I too have built a large store. However, it really depends on what ...
Credit card transaction processing10/4/2006
  Q: What software package would you recommend for processing credit card transactions? - is there a list ...
  A: I do not think you can negotiate the processing charges for the credit cards unless you are a huge ...
on line working from home opportunities9/12/2006
  Q: don't know if this question is in your level of expertise or not. I'm looking into joining one of ...
  A: That's a very wide-open question that several people would answer completely differently. All work ...
Drop Shipping8/14/2006
  Q: I would like to know how I would go about finding a drop shipper?
  A: Finding drop shippers is a bit of an art form. The first rule is to NOT search for "wholesale" or ...
Pas words8/13/2006
  Q: I really do hope you can help me!? I would like to put a pass word on some files on my site so ...
  A: This question has many answers so the best solution for you may be to type into google "password ...

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