Opt In Email Marketing is an effective and increasingly popular method of directly contacting existing and potential clients, but can be perilous if not done correctly. I can answer questions about what constitutes an opt-in email marketing program, the proper ways to inform potential contacts that they are signing up for an email contact list, how to protect yourself against email abuse complaints, general techniques to launch an effective campaign and more.
I work for a company that has been in the email marketing business since 2002 and my colleagues and I have been designing emails for a number of years. I have seen campaigns succeed and have seen them fail and am able to impart our knowledge to you.
Nothing formal in this field, but have plenty of hard-earned experience.