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About J. Peter Clark
Expertise
How various processed foods are made; ways to improve manufacturing; how to make a new food product.

Experience
Employment history: Research Engineer, U.S.Agricultural Research Service, Associate Professor Chemical Engineering, Virginia Tech, Director of Research, Continental Baking Company, President, Epstein Process Engineering, Inc., Vice Presdent Technology, Fluor Daniel, Inc., Consultant to the Process Industries

Organizations: American Institute of Chemical Engineers (Fellow) Institute of Food Technologists, American Association of Cereal Chemists, American Association of Candy Technologists, American Society of Agricultural Engineers,

Publications: Several Encyclopedias (Kirk and Othmer, Chemical Technology; Food Science, Food Technology and Nutrition; Wiley Encyclopedia of Food Science and Technology; Encyclopedia of Life Support Systems); five books, two book chapters; numerous journals.

Education: BSChE Notre Dame PhD University of California, Berkeley

Awards: AIChE Food, Pharmaceutical and Bioengineering Division Award 1998

Clients: Major food processing and pharamaceutical companies.

You are here: Experts > Industry > Food Engineering > Food Engineering/Manufacturing > How to market my home made german potato salad

Food Engineering/Manufacturing - How to market my home made german potato salad

Expert: J. Peter Clark - 7/3/2009

Question
What is the best way to sell my home made german potato salad?I do not have a lot of money avalabel for the marketing
Thank you so much
Judith

Answer
Judith,

Most potato salads have limited shelf lives, meaning they can spoil even if kept refrigerated. Most potato salads are sold fresh in delis - some are sold as take away in groceries. I think your best opportunity is to connect with an independent grocery store or small chain and to emphasize the local source and unique flavor. To get a hearing, you'll need to offer samples, of course. Make your price competitive, if you can, by not being too greedy, but don't sell yourself short. Price at a decent volume, not at the initial low volume, where you'll lose money, but you want to get to the volume level that is profitable.

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