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About Jim Gawley
Expertise
Economic and statistical questions about all aspects of the U.S. Food industry and the food processors that supply them. Please, no questions about "How do I start a business that...?"

Experience
Employment history: Fifteen years experience with The Food Institute, Elmwood Park, NJ. Currently VP eMedia at Forbes Advertising & Marketing Group, Inc.

You are here: Experts > Industry > Beverage Distribution > Food Packing/Distribution > Misleading labeling on a product

Food Packing/Distribution - Misleading labeling on a product

Expert: Jim Gawley - 8/20/2008

Question
The labeling on a bottle of cooking oil say's in large print "PurOliva" with a picture of an olive branch and olive berries and in fine writing it says a blend of canola oil and olive oil.
Is this misleading product labeling?

Answer
Barry,
FDA regulates food labeling. I am not qualified to make that call. There are a number of law firms out there that specialize in this area.

You can find more about FDA's policies at:

http://www.cfsan.fda.gov/~dms/lab-hlth.html

Regards,
Jim

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