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About Franchise Attorney Franchise Expert MBA - Kevin B. Murphy - Mr. Franchise & Former Franchise Owner
Expertise
Franchise Attorney, MBA Franchise Expert, author and instructor with 2-plus decades of franchise industry experience, including ownership of a successful franchise. I answer all business format franchise questions, how to franchise a business, issues about ongoing franchise relationships, buying a franchise, evaluating franchise investments, franchising vs. licensing (franchise vs. license), franchise disputes, franchise operations manuals, franchise expert advice in franchise lawsuits and franchise litigation, franchise agreements, franchise disclosure documents FDD and intellectual property. I don't answer questions about franchises in the automotive and petroleum industries. I have drafted, reviewed and negotiated over 500 franchise disclosure documents, advised hundreds of franchise buyers and franchise companies as well as started and operated a franchise from scratch - a background not duplicated by any other franchise expert. My in-the-trenches franchise ownership and resale experiences gave me valuable insights to share with potential franchise buyers and existing as well as emerging franchise companies.

Experience
Known in the industry as Mr. Franchise, I have owned, operated and sold a very successful franchise in the home improvement industry. I help individuals and companies enter and prosper in the franchise industry, have drafted, reviewed and negotiated over 500 FDD's (Franchise Disclosure Documents) and have experience filing franchise registrations in all franchise registration states such as California, Illinois, New York, etc.

Publications
Author of over 40 franchise articles, including four books on franchising and one book on trade secrets.

Avoiding Legal Pitfalls In Franchise Marketing
2009, Franchise Foundations Press

Franchise Sales Control
2009, Franchise Foundations Press

Effective Franchise Marketing
2009, Franchise Foundations Press

Implementing A Franchise Disclosure Compliance Program
2009, Franchise Foundations Press

Protecting Trade Secrets
2002, Franchise Foundations Press

Also authored foreword and edited various chapters of the following book:

The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise
2006, Atlantic Publishing Company

Education/Credentials

B.S. Business Administration (Finance), University of San Francisco,

Juris Doctorate (J.D.) of Law, University of San Francisco School of Law,

Active member of the State Bar of California

Master of Business Administration (M.B.A.) - International Business, San Francisco State University,

Approved Provider of MCLE by the State Bar of California, 1993 to present
Teaching franchise, licensing and intellectual property courses to attorneys

Awards and Honors
Selected as the premier U.S. franchise expert by the World Intellectual Property Organization (WIPO), an agency of the United Nations, in Geneva, Switzerland to speak at Singapore’s World Conference about franchising in Asian countries and developing uniform franchise regulations based on the U.S. franchise laws and regulatory model, September, 2007, hosted jointly by WIPO and the Intellectual Property Office of Singapore (IPOS).

Snapshot of Recent Franchise Expert Litigation Cases:

Nagrampa v. MailCoups Inc. and The American Arbitration Association - United States Court of Appeals for the Ninth Circuit (Argued and Submitted En Banc). Summary: provided franchise expert strategy and consulting in a case that established new franchise law by invalidating the standard arbitration provision in a California franchise agreement on the grounds it was unconscionable.

Swansons Cleaners, et al. (Superior Court jury trial). Summary: provided franchise expert consulting that re-focused the legal issues and discovered new causes of action. Testified at deposition and trial for a franchisee in its claims against the franchise company. Result: jury verdict in favor of the franchisee for $1.6 million in punitive damages and $634,000 in contract, etc. damages.

For more information, visit the Franchise Foundations website

You are here: Experts > Business > Small Business: Canada > Franchising > Mr. Franchise on Franchising A Business

Franchising - Mr. Franchise on Franchising A Business

Expert: Franchise Attorney Franchise Expert MBA - Kevin B. Murphy - Mr. Franchise & Former Franchise Owner - 10/12/2009

Question
sir,ours is a franchise of an animation company,we want to issue
sub franchise to spread across 5 local towns to publicize and expand our business,plse clarify

1.what is franchising,?
2.how it can be done with respect to our field?
3.what are the steps in franchising?

Answer

Mr. Franchise - Kevin

Franchise Foundations has a free franchise legal help advice hotline where you can ask a franchise attorney any question. Go to:

http://www.franchisefoundations.com/franchiseattorney.html

Going to the specifics of your questions, a history of franchising that contains detailed information about how to franchise can be found at:

http://www.franchisefoundations.com/franchisearticlesi.html#Bookmark1

Going to your second question, how to apply the metrics of the franchise model to your field, this is not possible to answer without seeing your animation company and its operations. Usually an on-site franchise feasibility analysis is the way to accomplish this information-gathering and feasibility analysis. Sub-franchising may or may not be appropriate; master or area franchising may be a better route. It depends on a number of factors applied during an on-site analysis.

As far as steps to take in franchising a business, there is a very informative article on the Franchise Foundations website that addresses this topic. Go to:

http://www.franchisefoundations.com/franchiseabusiness.html

There are also a number of companion articles about how to franchise a business, as well as how to evaluate franchise consultants and franchise attorneys on the Franchise Foundations website at:

http://www.franchisefoundations.com/franchisearticlesi.html

If you want to contact me directly, use the franchise attorney link below.

Good luck,

Kevin B. Murphy, B.S., M.B.A., J.D.
Mr. Franchise
FRANCHISE FOUNDATIONS
http://www.franchisefoundations.com/franchiseattorney.html
http://www.franchisefoundations.com/franchiseexpert.html

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